We’ve been quite busy over here this year. And now, just two days after completing filming for a secret project, is our winter 2018-2019 commercials and brand films showreel:
Tag Archives: tv commercial
We’re becoming most known for creating Fortune 100 brand films and other agency-style video productions. But that’s not all we do. Sometimes, we work to help smaller businesses get noticed. That’s what we’re doing for our friend Ed Covino’s Bes’Dam Soup brand. Ed needed a very cost-effective TV commercial for the holidays that would grab his audience’s attention. And he wanted a heavy direct response television (DRTV) vibe to it.
We love a challenge, and there’s nothing like the challenge of finding ways to work with the budgets small businesses require. And, I really like helping small businesses who have a great product and want to get known. It’s the kind of work that warms your heart maybe just a little more than the typical project. Especially around the holidays.
We helped Ed edit his script, and then made it happen for him in Los Angeles. Ed and his son Eddie came out to co-star in the commercial, with pro LA actors Bryna and Jenna rounding out the cast. Our goal was to create a cute and effective commercial for Ed that would look like it cost more what it did and help get Bes’Dam Soup noticed this holiday season.
Ed’s very happy with the results. Here’s what he said:
After a few years of good business growth, I realized that I needed to advertise Bes’Dam Soup Nationally on TV if I was ever going to have the huge expansion that I sought.
I’m a creative and resourceful entrepreneur, and I’m also wise enough to know when to bring in the right experts with good chemistry between us. After researching and speaking with several TV Commercial production companies, I still didn’t feel a connection. Then I spoke with Patrick of PatrickOrtman.com.
From the moment we first spoke, Patrick took the time to get to know not only my business, but to know me, my family and our story. This was vital for us to work together and envision Bes’Dam Soup’s marketing strategy. For the months that then followed, the creative chemistry between us strengthened as we developed the project. Any ideas or concerns that were brought to the table by one of us, would be completely understood by the other. Patrick has since gotten to know my wife and son, and I now consider him to be a good friend.
Patrick showed patience and worked with my financial challenges to make this dream happen. Although we have become friends, this has never lessened his commitment to my project and my satisfaction as a client first.
We have now completed this first of many TV commercials, and I must say that the quality of his work exceeded my expectations. Although this whole “Filming” world is new to me, I could recognize strong talent and style as Patrick worked with the actors, and setup of the entire shoot day. I even had my adult nephew there to observe, who is in “the business” with 5 Emmys; and he expressed to me that he was very impressed. That meant a lot.
Patrick’s editing skills proved priceless, as he then worked with the many “takes” that he shot that day. The finished segment with graphics, audio and cinematography artwork resulted in an amazing commercial and opportunity for me to launch Bes’Dam Soup onto the National stage.
I highly recommend PatrickOrtman,com for all production needs!
Ed Covino, Owner
Look for the Bes’Dam Soup holiday commercial on TV this weekend and after Thanksgiving.
By the way, the soup? It’s very delicious and it makes a great holiday gift. They ship the soup frozen to lock in the flavor, and it tastes… well, like the Bes’Dam soup you’ve had. You can get some at besdamsoup.com.
Clutch, a leading online tool to help businesses find the best creative and technical partners, has chosen PatrickOrtman, Inc. as a leading video production company in New York City for 2018. We’re listed in the Top Five Video Production Companies in the tristate area. This is a big deal for us, because we’re not like a lot of the larger video firms in New York. We’re different because we don’t try to be everything to everybody. We’re focused on providing high-end corporate videos and commercials. So, thank you Clutch. And happy 2018!
Guess what? We won another award for our TV commercial “Meet Biff”, for Realtor Kevin Paffrath! It’s awesome having to make yet more space in the old trophy case for yet another metallic award for our video-making prowess. Yay us! We’re soooo brilliant. And modest, of course.
Thanks again to the cast and our lovely crew. Love ya’ll. Mean it!
Here we are in Los Angeles this week, at the wrap of our recent bi-coastal video production project (we can’t say who it’s for, yet). We shot in Boston, Washington D.C., New York City, Minneapolis, and in Los Angeles and San Francisco for this one, and the best thing of all about this project (besides the people) is it’s a project that can make a difference in the world, for children.
That’s a fitting project with which to close out the year.
Except we’re not done with 2013, yet. We still have three other projects in process at our various locations, and two of those are at our new Austin, Texas location.
Oh, and this next photo is how we all felt inside to wrap this amazing project:
Here’s a fun local TV commercial I directed and produced through my video production company, check out more at patrickortman.com:
Here’s a ton of BTS (that’s Behind-The-Scenes) photos from my most recent TV commercial production. I directed it, and it was a local commercial for a real estate company. Enjoy!
We do a lot of local and regional TV commercials, along with the occasional national spot, and we’ve won a ton of awards for some really good work we’ve done in that space. After working with a variety of clients from the Fortune 500 to Mom-and-Pops, it’s become painfully obvious: the reason many spots just don’t work is a total lack of focus and the absence of a solid concept.
Conversely, if you create a local TV commercial that has a strong concept and message, one that’s focused and not scattered, you’re miles ahead of the competition.
And that’s all I have to say about that.
A couple years back, AdWeek wrote about a study by Dynamic Logic on the effectiveness of reusing your existing TV commercials on the web vs. creating new, web-focused video advertising for your brand. The results? Both have a place, and you can use both effectively. Original web video does better on converting people to customers, though. Here’s a link to the original article.
And a special shout out ‘thank you’! to our friends and colleagues at Explore Media in Indiana for pointing out this ‘oldie but goodie’!