I (Patrick) was an early adopter with RED. I bought my first RED camera in 2007- one of the first RED ONE cameras available, and of course RED’s groundbreaking cameras went on to film ‘The Social Network’, ‘Pirates of the Caribbean’, ‘The Girl With The Dragon Tattoo’, ‘The Hobbit’, and so forth. I loved giving my clients the high-end services we could with RED. And I loved shooting our award-winning film ‘Unlaced’ with it.
Then, we had period of time where it didn’t make sense for us to own an in-house RED. We rented them, though, for clients who wanted the ultra-high-res imagery. I missed RED’s technology on the jobs where the clients chose other camera systems, sometimes- the RED’s ability to shoot Raw, 4K film-style video is something that really helps on a lot of jobs. Even so, it wasn’t the best choice for every job, and it was VERY expensive, so we invested in other camera systems.
Now, RED’s come out with DRAGON, their latest-generation sensor. This thing is amazing! It’s light-years ahead of our old RED MX camera. It gave me one of those ‘oh, my!’ moments, when you realize that the technology in your hot little hands can create images that you’d only dreamed of until then.
And our business has grown, to where we’re working with more of the higher-end advertising agencies and clients on a regular basis. You know, the kinds of clients who want ‘the best’. Disclaimer: the RED Dragon’s not ‘the best’ for every job. But it’s ‘the best’ for a lot of them, if you have the budget in your project to support it.
So, I decided to get one for ourselves, as our in-house high-end cinema camera system. This way, we get the advantage of having it all the time, which lets my team master it (like we did with the R1) in ways you just cannot if you rent. And, we can now offer this level of imagery to clients who otherwise couldn’t afford it. We’ll still do a lot of jobs on our other, more affordable camera systems. But this lets us compete even more strongly with the ‘big guys’.
I’m really excited!