New Web Promo Commercial- iPhone App What’s Free

I directed this one in Texas, and it was HOT out.

What’s Free is a killer iPhone app- it knows where you are, and it finds cool free stuff you and your friends will love! This is our promo created for What’s Free, learn more about the app at getwhatsfree.com

Content © What’s Free

Keeping Busy

We’ve been busy over here. This morning at 1am we delivered the first cuts of 5 new web videos for a major technology company based in Seattle.We shot on Canon C-series (we’re starting to really love the look those cameras give us), through Zeiss primes, and recorded to an external Atomos Ninja2 to give us a thick, massively gradable image to push around in DaVinci Resolve. Other post tools included the usual Adobe suite of products.

Behind-the-scenes photos and the videos themselves to come later, once the new product is launched.

Web Video Production: Scriptless is Foolish

We love helping clients create memorable videos for their websites. But often we’re approached by clients who know they need a video, but don’t understand that a script is really important. A good script, or at least a solid treatment, is really the only way to make sure you’re creating a video that’ll meet your goals. And it’s far cheaper to make changes to a script than to a finished production.

Sure, there’s times when a script isn’t vital- times when you’re doing interviews and getting soundbites, for instance. But even then, a rough treatment will help ensure you grab everything you need, which saves you time and pain in post.

It’s like building a house- you really need some sort of blueprint, or you’ll end up building something terrible that’s a complete mess. Or something gorgeous that’s just not what you wanted. ¬†Either way, it’s not useful to your business- or at least, not as useful as it should be.

When we can, we try to educate the client about the importance of having a script for their video. Most of the time, they listen, and the collaboration is fruitful. Sometimes they don’t. We try to avoid those situations as much as we can.

New Client Web Promo Video

Here’s a web promo video I created for a new online company called PLUSdoc. PLUSdoc is the world’s first verified patient review system, and the video is meant for a very specific audience: skeptical doctors who need to learn about how to harness social media and review systems to help build their practices. It’s definitely not a TV commercial, but web promos can be a lot of fun.

What’s more, the client let me bring in some live action scenes to relate better to the audience, which we shot at a real medical center in Encino, California. I think, and he agreed, that the live action work really added to the project’s appeal to doctors.

I directed, Aaron Champion AD’d, and we shot a mix of greenscreen and on-location RED 4K footage for the promo.

About PatrickOrtman, Inc.

PatrickOrtman, Inc. is one of the top-rated video production companies in Los Angeles and New York City. We make high-end corporate videos, and commercials for TV and digital for clients that include 11 Fortune 500s.