Guess what? We won another award for our TV commercial “Meet Biff”, for Realtor Kevin Paffrath! It’s awesome having to make yet more space in the old trophy case for yet another metallic award for our video-making prowess. Yay us! We’re soooo brilliant. And modest, of course.
Thanks again to the cast and our lovely crew. Love ya’ll. Mean it!
Here we are in Los Angeles this week, at the wrap of our recent bi-coastal video production project (we can’t say who it’s for, yet). We shot in Boston, Washington D.C., New York City, Minneapolis, and in Los Angeles and San Francisco for this one, and the best thing of all about this project (besides the people) is it’s a project that can make a difference in the world, for children.
That’s a fitting project with which to close out the year.
Except we’re not done with 2013, yet. We still have three other projects in process at our various locations, and two of those are at our new Austin, Texas location.
Oh, and this next photo is how we all felt inside to wrap this amazing project:
Here’s a fun local TV commercial I directed and produced through my video production company, check out more at patrickortman.com:
We do a lot of local and regional TV commercials, along with the occasional national spot, and we’ve won a ton of awards for some really good work we’ve done in that space. After working with a variety of clients from the Fortune 500 to Mom-and-Pops, it’s become painfully obvious: the reason many spots just don’t work is a total lack of focus and the absence of a solid concept.
Conversely, if you create a local TV commercial that has a strong concept and message, one that’s focused and not scattered, you’re miles ahead of the competition.
And that’s all I have to say about that.
A couple years back, AdWeek wrote about a study by Dynamic Logic on the effectiveness of reusing your existing TV commercials on the web vs. creating new, web-focused video advertising for your brand. The results? Both have a place, and you can use both effectively. Original web video does better on converting people to customers, though. Here’s a link to the original article.
And a special shout out ‘thank you’! to our friends and colleagues at Explore Media in Indiana for pointing out this ‘oldie but goodie’!