LOS ANGELES, March 17 /PRNewswire/ — Patrick Ortman says this is a great time to be an entrepreneur, despite the economy. His eponymous new web design and video production company officially hit the ground running today, and according to Ortman, the timing couldn’t be better: “Lots of successful companies started during recessions – Johnson & Johnson, McDonald’s, even Microsoft. In this kind of economic climate, businesses of all sizes are looking for lower-cost creative solutions with high returns,” says Ortman.
“The economic downturn is terrible. But one positive thing coming out of it is the creation of smaller, agile design firms that are more in touch with and responsive to clients. Smaller shops were among the first to champion web standards (a more effective, modern way to build websites that last), and we’ve also been at the forefront of web video advertising.”
A recognized expert on interactive media and web design, Ortman is no stranger to the scene. He has been profiled in dozens of magazines and newspapers, and is set to be featured in two books on web design to be published this year. Some of his pioneering projects include the first rock concert on the web, created for Atlanta’s 99X radio station, virtual reality tours for Major League Baseball, and the hit web sitcom Couch Cases. He has also created websites for eight Fortune 500 companies.
“I’ve always been fascinated by learning new technology and figuring out how to use it creatively,” he muses, “It’s an obsession of mine.” That obsession led to Ortman founding one of the world’s first successful web design companies, and an early involvement in producing mobile video content that can be seen on Verizon’s VCAST and SprintTV.
A techie with a keen eye for beauty, Ortman has decidedly invested in cutting-edge digital tools like the RED One camera for his company, despite the economic downturn.
“I think it’s vital in these times to invest in solutions that generate more business. For us, it’s new technology. For our clients, it’s us. We don’t see the economic downturn as something that should paralyze companies. We think it should energize them,” concluded Ortman.
Ortman expects the company to become profitable in 2009, and has already landed a contract with a major healthcare products company. For more, please visit www.patrickortman.com.