Sometimes clients still ask us about why the internet is so important, and how to get up to speed about how the business environment’s changed and guidance with the opportunities and pitfalls that this brave new world brings.
Even though it’s about nine years old (which is forever in Internet time), I still like to point clients towards The Cluetrain Manifesto. Sure, it’s getting a bit long in the tooth, but what was once thought revolutionary and provocative has now become commonplace. Any company that wants to make it online needs to read and understand- and implement- the basic tenets of this book.
I just found out that there’s a new 10 year anniversary edition of the book coming out shortly, and in the meantime the text of the original book is at the link above, for free. Enjoy!
There’s no doubt that these are interesting times. And while the government may bail out or take control of certain businesses deemed “too large to fail”, it’s doubtful that small or medium-sized business owners can expect any help from Uncle Sam. You’re on your own. As an interactive agency, we’ve been in the interesting position of watching how companies deal with these stormy times. We’ve learned some things, and I’d like to pass them on to you.
Don’t Be RoadKill
What’s a business to do, when companies are failing left and right and you’re being squeezed from above and below? What you don’t do is stay on the ground, frightened and helpless. If you do that, you’ll soon be roadkill. Inaction = death. We’ve seen a few former clients and an awful lot of competitors fall into this paralysis, and they’re all either bankrupt or on the edge. You’re smarter than that, so strap yourself in and Continue reading
Our web comedy series is a Featured Pick at eGuiders.com, and their reviewer Varlo Vanore said our show Couch Cases is “full of relationships gone awry, risque sitcom situations, and great side characters. I give them lots of props for the story lines and production value… This one is worth keeping an eye on.”
Today’s nursery rhyme is Row Row Row Your Boat. Continue reading
I was asked last week if we were a green web design and video production company. The answer is yes, and we’ve been quietly yet decidedly green for a long time. The very nature of our industry lends itself to being environmentally aware and friendly, but we’ve always made a point to go the extra mile. After all, we’d like the planet to be around for a while.
A lot of companies talk the green talk, but then you’ll find out all that means is they recycle some of the tons of office paper they burn through each month. That’s not us. Here’s a list of things we do that help us stay lean and green: Continue reading