From the Interactive Archives- The Cluetrain Manifesto

Sometimes clients still ask us about why the internet is so important, and how to get up to speed about how the business environment’s changed and guidance with the opportunities and pitfalls that this brave new world brings.

Even though it’s about nine years old (which is forever in Internet time), I still like to point clients towards The Cluetrain Manifesto. Sure, it’s getting a bit long in the tooth, but what was once thought revolutionary and provocative has now become commonplace. Any company that wants to make it online needs to read and understand- and implement- the basic tenets of this book.

I just found out that there’s a new 10 year anniversary edition of the book coming out shortly, and in the meantime the text of the original book is at the link above, for free. Enjoy!

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Business Marketing In This Economy

stormm-plane

There’s no doubt that these are interesting times. And while the government may bail out or take control of certain businesses deemed “too large to fail”, it’s doubtful that small or medium-sized business owners can expect any help from Uncle Sam. You’re on your own. As an interactive agency, we’ve been in the interesting position of watching how companies deal with these stormy times. We’ve learned some things, and I’d like to pass them on to you.

Don’t Be RoadKill

What’s a business to do, when companies are failing left and right and you’re being squeezed from above and below? What you don’t do is stay on the ground, frightened and helpless. If you do that, you’ll soon be roadkill. Inaction = death. We’ve seen a few former clients and an awful lot of competitors fall into this paralysis, and they’re all either bankrupt or on the edge. You’re smarter than that, so strap yourself in and Continue reading

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Microsoft SQL Server -> MySQL

It seems like we spent much of the first half of this year moving clients from Microsoft SQL Server database web applications to open source MySQL database applications. We’re still working with one of our larger clients on an enterprise level web initiative that heavily uses Microsoft SQL Server, but it’s fair to say that at least two thirds of our client base is now running MySQL, including several online store locators and other web applications.

Continue reading

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Nikon D5000 Tests- Monterey Aquarium

Here’s some more photos taken on our Nikon D5000 dslr camera at the Monterey Bay Aquarium in Monterey, California last week. The aquarium’s a pretty tough subject in some ways, and it provided an opportunity to get a little better with “on the fly” shooting, and to get more familiar with the D5000’s menu systems and shooting modes.

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Nikon D5000: Virtual Reality Rig Setup

Virtual Reality Rig: Nikon D5000, Sigma Fisheye, Nodal Ninja 3 II  

Here’s our proposed new virtual reality rig- our brand new Nikon D5000 camera, our trusty Sigma fisheye lens, and the Nodal Ninja 3 Mark II pano rig. We’d been using a Nikon D80 for our virtual reality rig for about a year, and while it’s amazing in its own right the new D5000 has the ability to crank up to ISO 3200, which is insane!

We’ve been shooting VR longer than almost anyone- ever since Apple’s QuickTime supported VR (with QuickTimeVR), and we’ve done virtual reality projects for clients ranging from Major League Baseball (a cool World Series project of baseball stadiums) to the Olympics (including a lot of venues), and corporate clients such as Sprite and Accenture. Continue reading

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Another Nikon D5000 Camera Video Test

This is another camera test of our Nikon D5000 in movie mode, using a 105mm prime lens. These are clips from the Texas UNT Jazz Singers Alumni rehearsal, and all shots were handheld. Sound was recorded by the D5000 as well. Continue reading

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Open Source for Web Design and Development

firefoxad5701

Let’s get it out of the way right up front: Open Source is not the be-all, end-all for web design or development. There are projects where it makes a ton of sense to go Open Source. There are also reasons for choosing other routes. Right now, we’re helping to design and develop a rather large project that isn’t Open Source- it’s all Microsoft. And that decision was the correct one for the client and their situation.

That said, we use Open Source tools a lot, and most of our clients benefit from the advantages Open Source brings to their projects.

LAMP (Linux, Apache, MySQL, PHP) has become our preferred development environment. Not because the tools are free, but because it gives us the ability to work with a wider variety of clients and a larger community of developers. I make a Continue reading

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Another Good Review of Couch Cases

Our web comedy series is a Featured Pick at eGuiders.com, and their reviewer Varlo Vanore said our show Couch Cases is  “full of relationships gone awry, risque sitcom situations, and great side characters. I give them lots of props for the story lines and production value… This one is worth keeping an eye on.”

Thanks Varlo!

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Life Lessons from Nursery Rhymes

Today’s nursery rhyme is Row Row Row Your Boat. Continue reading

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On Being A Green Web Company

recycle5601

I was asked last week if we were a green web design and video production company. The answer is yes, and we’ve been quietly yet decidedly green for a long time. The very nature of our industry lends itself to being environmentally aware and friendly, but we’ve always made a point to go the extra mile. After all, we’d like the planet to be around for a while.

A lot of companies talk the green talk, but then you’ll find out all that means is they recycle some of the tons of office paper they burn through each month. That’s not us. Here’s a list of things we do that help us stay lean and green: Continue reading

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About PatrickOrtman, Inc.

PatrickOrtman, Inc. is one of the top-rated video production companies in Los Angeles and New York City. We make high-end corporate videos, and commercials for TV and digital for clients that include 11 Fortune 500s.