We know you don’t want your website to suck, and we know you don’t have a lot of time on your hands. Consider this list a starting point of things to avoid in your own online adventures, and enjoy:
Ten Reasons Your Website Still Sucks
10. You don’t understand that what’s under the hood matters even more than the pretty outside everyone sees. The words “semantic markup” and “web standards” never came up when your digital agency talked about your website. Think of a web presence as architecture, because it is. A house built on a weak foundation cannot stand.
9. Despite all warnings, you insisted on going “full Flash”.
8. You still haven’t played with blogs, Twitter, and other social networking tools.
7. You hired your cousin Benny to build your website for $200 and a case of beer. Because really, anyone can build websites, right? Meanwhile crickets chirp and your company looks like a joke online.
6. Conversely, you hired SuperMegaTraditionalMarketingInc to do your website, and ended up with a $400K invoice. Meanwhile, crickets chirp and your company still looks like a joke online, although at broadband speeds.
5. You still think the web is TV. It is not. It is a conversation, and it’s your job to facilitate conversations about your brand online. Not to blast us with spam and one-way missives.
4. Speaking of those one-way missives, we’re tired of listening to your boring corporate non-speak on your website. Speak like a person, and we’ll like you better.
3. Every company in your space looks the same online. Why is that? Lack of vision, and lack of leadership.
2. Why haven’t you updated anything on your website for 9 months? Are you still in business? Because it sure looks to us as if you’re dead and buried. And slapping a RSS feed onto your homepage really doesn’t count as updating your website.
1. You still refuse to work with your digital agency to help you craft a coherent, visionary, results-oriented web strategy. If you want to succeed online, you must forge a partnership with your digital agency and stop looking at them as some sort of commodity vendor.