Passion: Superhero Client Relations


A secret weapon of successful digital agencies is passion. If you want to be a superhero, you need to have passion. Passion for your craft, passion for your client, and a passionate belief that what you’re doing for your client will positively affect their business.

Passion for your craft means you wake up (more often than not) excited about learning new skills and mastering techniques. When you’re passionate about what you do, you’re constantly improving and expanding your knowledge and trying new things. You’ll start to look at client projects differently- no longer will you do the bare minimum to get the job done, while leaving huge future problems to be dealt with later on by some other company. It’ll become very important for you to get the job done right, and you’ll be able to help your clients make use of the latest-and-greatest advancements in the field.

A passion for your client means you truly believe in what they’re trying to accomplish. Even the best ad agency guys can’t do great (aka effective) work for clients they don’t believe in, according to David Ogilvy in his classic book “Ogilvy on Advertising”. So jump in! For instance, when Ogilvy landed Rolls Royce Read More »


Blake Snyder, 1957-2009

Last night I (Patrick) found out that one of the guys who helped influence me has died. Blake Snyder wrote an amazing, accessible book on screenwriting and storytelling called Save The Cat, and it influenced countless writers and Hollywood story people. I’ve heard that

Read More »


Superhero Client Relations


If you want to become a superhero digital agency, you need to make sure your clients succeed. Notice I didn’t say you need to “ensure your clients’ happiness”.

Of course, it’s always best to not only help a client succeed but also to make them happy. I’m a big fan of happy clients.

As long as “happy” doesn’t get in the way of “success”.

When a client hires your agency to work with their brand, whether the project at hand is a website redesign or a television spot, they’re hiring a professional team to advise them. They expect real advice. They’re not hiring a toady or a company weasel. They’re hiring your expertise.

You need to give it to them.

It isn’t easy. Some clients insist on doing things their way, no matter what. Those are the tough ones. Too many agencies mentally check out when a client acts bullheaded. Nobody likes conflict, and nobody likes to be the one to tell the emperor he’s buck Read More »


Production Pipeline Software Updates

Just when we started to get used to Adobe CS4’s master collection on our production Macs, it’s time to upgrade to Apple’s Final Cut Studio HD 3. That’s cool, we like learning new stuff.

So far, we’re really digging the RED-specific parts of the Final Cut upgrade, and Motion’s new shadows, etc., are pretty cool. We’re also very excited about ProRes 4444, I think that may be good enough to use as archival format for our web video project masters.

We’re also in the middle of setting up the new Modo 4 upgrade from Luxology. We’ll have our first 3D rundown of the new Modo features with a 3D product demo we’re creating for a sports/energy drink client.

And finally, we’re ripping through Autodesk’s panorama tools. Version 9 is great! Our virtual reality work looks even better, and we get the job done faster now.

So, that’s what we’ve been up to lately. Well, that plus working on a new web design project for a Los Angeles company and another web project for a new company based in New York.

In this industry, you have to constantly learn new things and new ways of doing things. If you don’t, you die. We’re happy to be alive and well.


Twitter for Business Development


Believe it or not, there are still companies out there who don’t understand that social network marketing is important, whether you’re a hair salon or a multinational manufacturing company.

Here’s a handy guide for those businesses who understand that social network marketing can be a great thing for businesses of all sizes, but who don’t understand how to get started with Read More »


Connect. Share. Inspire. Explore. Excite.

This new video highlights our mission- empowering clients to take advantage of digital opportunities. But that sounds a little highbrow and stuffy. So, more simply and directly, this is what we do:

30 second PatrickOrtman, Inc. Promo from Patrick Ortman.

This is a promo video for our Los Angeles digital agency. We create websites, video, and interactive projects.

Christina Owen
Yoji Cole
Susan Song
Tansy Alexander
Ian Pfister

Directed by Patrick Ortman, and produced by Patrick Ortman and Kathi Funston


State of California Certified


The State of California has granted us official small business status. This should help us in doing business with the state, so we’re happy about that. We’ve done web design work for government organizations in the past, and this new certification gives us certain advantages in the future when bidding for work.

We have similar status with the county of Los Angeles and the city of Los Angeles, and we’re in process with the city of Austin and the State of Texas.


Ten Reasons Your Website Still Sucks


We know you don’t want your website to suck, and we know you don’t have a lot of time on your hands. Consider this list a starting point of things to avoid in your own online adventures, and enjoy:

Ten Reasons Your Website Still Sucks

10. You don’t understand that what’s under the hood matters even more than the pretty outside everyone sees. The words “semantic markup” and “web standards” never came up when your digital agency talked about your website. Think of a web presence as architecture, because it is. A house built on a weak foundation cannot stand.

9. Despite all warnings, you insisted on going “full Flash”.

8. You still haven’t played with blogs, Twitter, and other social networking tools.

7. You hired your cousin Benny to build your website for $200 and a case of beer. Because really, anyone can build websites, right? Meanwhile crickets chirp and your company looks like a joke online.

6. Conversely, you hired SuperMegaTraditionalMarketingInc to do your website, and ended up with a $400K invoice. Meanwhile, crickets chirp and your company still looks like a joke online, although at broadband speeds.

5. You still think the web is TV. It is not. It is a conversation, and it’s your job to facilitate conversations about your brand online. Not to blast us with spam and one-way missives.

4. Speaking of those one-way missives, we’re tired of listening to your boring corporate non-speak on your website. Speak like a person, and we’ll like you better.

3.  Every company in your space looks the same online. Why is that? Lack of vision, and lack of leadership.

2. Why haven’t you updated anything on your website for 9 months? Are you still in business? Because it sure looks to us as if you’re dead and buried. And slapping a RSS feed onto your homepage really doesn’t count as updating your website.

1. You still refuse to work with your digital agency to help you craft a coherent, visionary, results-oriented web strategy. If you want to succeed online, you must forge a partnership with your digital agency and stop looking at them as some sort of commodity vendor.


New Web Design, More Flash Strategy


We’ve landed a new web design client for our company, and we’re very excited about the project. In particular, we’re looking forward to creating a site for this client that blows away the competition with regards to usability, design, ease of maintenance, and search engine friendliness.

That last one won’t be too hard to pull off, since in this space every single competitor’s site is Flash-based.

Now, we love Flash. And this client’s website will have some Flash on it. But even as search engines start to index some of the text in a Flash file, they miss a lot of important stuff. Agencies that deploy all-Flash websites for their clients without any sort of thought about accessibility are really doing their clients a disservice. No matter how beautiful the websites are, search engines pass them by as if they don’t exist.

So of course we’re building this new client website using web standards as much as possible. And anytime Read More »

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