Hey! Welcome to Social Media Friday! MK, here, it’s good to see you again. Let’s talk about Twitter today. Why? Because so many companies are doing it wrong. I help manage a number of Twitter accounts for clients here at PatrickOrtman, Inc., including my own. Our Twitter campaigns have been pretty successful, so I feel qualified to tell you where you’re falling down. Hey, I want to help!
The number one most important thing is to listen and respond with personality. I, of course, like to hear myself talk and by doing so I tweet! But I also know the importance of listening to others and reading what they have to say, even if I don’t know them. If you don’t listen, people on Twitter will start to tune you out. Don’t just broadcast your specials. Get interactive.
For example, I work the HandClens Twitter account. I tweet about HandClens but I also retweet and reply to what others have to say about things that have little to do with sanitizer. The brand is a seriously awesome product, but without personality nobody cares. When I respond or retweet I always make it light and try to show the brand’s personality, and by golly, it works! I listen, I care, I pay attention…then the magic starts.
Another example is the SoCal 7-11 Twitter Team. I’ve been impressed that every time to I go to 7-11 and tweet that I bought an apple, etc, from them that I’ll almost immediately find a response from their Twitter Team. Sure, it’s a lot more touchy-feely than most companies are used to, but the truth is this style of personal marketing works. I can’t help but feel a warm feeling in my heart when I buy something at 7-11. And now I’ve told the world about how cool that is. Mission accomplished, guys!
Of course there’s a ton of other Twitter rules your company should follow, such as not posting too much and when to post. We’ll get to all that in a later edition of Social Media Marketing Friday. Just remember that by being personable and reaching out, you gain a lot more respect and trust and therefore, followers on Twitter.
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