21Jun

Superhero Series- Perspective and Choosing Clients

bluesuperhero

There are many times when it’s important to focus, and I haven’t yet met a web designer or digital production person who was incapable of Yoda-like concentration and focus, when the situation demands.

But sometimes, it’s a bit easy to be so focused on the minutia that one can miss the bigger picture, and if you’re a boutique digital agency like we are, that can really hurt you. There are times when one needs a larger perspective, and this is particularly important when choosing a new client.

I know, I’m used to some static from web guys everywhere- “what do you mean, choosing a client? That’s a luxury most of us mortals don’t have! We take what we can get!” I hear you, I do. But every time I’ve believed that- that we needed to take what we can get- it’s bitten us in the butt. You’d think I’d have learned by now, but I’ll admit that even I sometimes forget that it’s important to be picky when you decide who to work with. Everyone needs a reminder, once in a while, I guess.

Here’s a few questions I like to ask myself and my team before we take on a new Read More »

1Jun

Vlog Ep 5: How Do You Choose The Right Digital Agency?

Last weekend a client called us, they found out another digital agency had stolen our work for her company and was claiming it as their own. Uncool! Unfortunately, there’s a lot of unscrupulous web shops out there who are not honest. Here’s our CEO’s reaction to the situation:

28May

Social Media Roundup! Memorial Day Edition

Hello all, I’m MK and welcome again to Friday! I always start my morning off the same way, checking out all the tech blogs, websites and twitter to see what’s trending.

Website Popularity

There’s one particular article I found very interesting- all about non-Google site statistics– and it was posted today on Mashable. The article shares the top 1,000 sites (according to Google’s AdPlanner) of the right-now. It’s no surprise Facebook came in at number one. What I found Read More »

23May

Saver’s Remorse?

billboardUp

I was driving through Hollywood this past weekend, picking up some office furniture for the studio (we’re growing!), and came across a billboard from Chase Bank. The gist of the billboard was “There’s No Such Thing As Saver’s Remorse”. That’s wrong.

I’m not saying saving is always bad. If you’re talking about saving up for something in particular- a new home, a car, an awesome vacation- that’s great! It’s important to have goals and work towards them.

But I didn’t detect that vibe in the billboard. The way the billboard read was “Hey, we know you’re scared. So, pull back and put your money in our bank instead of getting out there and making your dreams come true”. In other words, play it safe. I read that billboard as a self-serving message of fear, and that’s exactly the wrong message to put out into the world.

In the past couple of years, a lot of companies have Read More »

22May

Vlog Episode 4: Evolve!

This is the companion piece to our recent Superhero Series post, in which Patrick pontificates upon the secret to everlasting joy and big bank account balances, if you’re a website design company. Enjoy!

21May

Social Media Marketing Friday

Happy Friday to you! MK here, and I’ve scoured the net this week and gathered some of the trending and informative social media news. Enjoy the goodness!

So Facebook is in the news, yet again, over privacy issues. Here’s the thing….this isn’t like Orwell’s 1984 where they install television’s that look at you…YOU put the content on the site. There are arguments, on both sides of this issue. There’s a quote in the article, “People are addicted to Facebook and while 60% ‘consider’ deleting their account, maybe 1/1000 of that will actually do so.” That speaks volumes, and as a social media guru, I’m not very worried about people quitting Facebook or any other social network. This may be a warning call, however, to rethink WHAT you put up as far as pictures and stories, and how you work your own personal privacy settings.  Make good choices, people. And enjoy.

Well Google rules even more for the next 48 hours! Happy 30th birthday to Pacman and yay to Google as make their first “Google Doogle” that allows users to play Pacman on the homepage for the next two days. Going back in time is something I always think about, and here is a tiny slice of the 80’s for me. I dig that. You should, too.

More on Google, they’re just everywhere this week. They’re starting a TV service. I just hope they show every season of Maude on there so I can catch up. I’m tired of Hulu only having clips or certain episodes of my fav sitcoms. Google’s everywhere!

And in more amusing news, Adam Curry puts himself as the PodFather by “sneaking” into Wikipedia to edit the podcasting entry. There’s no doubt he did certainly push podcasting into the mainstream, but was he the only one?

(Editor’s note: Adam Curry sent us a congratulations email when we beat him to the punch with the first ever rock concert on the web, back in 1993. Thanks, Adam! We love you, too!)

That’s it for this edition of Social Media Marketing Friday- enjoy, and have a great weekend!

6May

Superhero Client Relations: Evolve!

orangesuperhero1

OK, show of hands- how many of you think of your company as a “website design company”? This article is for those of you who raised your hands. You need to evolve. It won’t be easy, it’ll cost time and money and mean you’ll have to start looking at your business completely differently. But if you don’t evolve, you’ll die.

Here’s the thing: website design is a commodity. That means you’ll find yourself chasing smaller and smaller projects for clients who often rightfully see your company as an easily replaced cog in their marketing machine. Sure, you can point to how your websites look better than the competition, and defend your business to the ends of the earth, but it won’t do you any good. Nobody cares.

Depressed? Don’t be. I’m here to help you evolve how you look at your website design business. Here’s a few tips Read More »

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