We were one of the first companies to get into Twitter as a marketing tool and way to stay in touch with clients and colleagues. But lately, something hasn’t been sitting right with us about Twitter. For us, it’s time to completely change how we use Twitter… and a big part of that is a massive reduction in the amount of time we’ll be spending on the service.
Quitting Twitter has become a bit of a fashion lately, with high-profile celebrities abandoning it for charity or personal/business reasons. For us, our decision’s been more of a pragmatic one: there’s just too much noise on Twitter to make it useful for us. Even when we had a fulltime person culling through our followers, setting up lists, etc., the signal-to-noise ratio made Twitter something that rapidly went from semi-useful to useless for us. Twitter’s become much less of a conversation, which is a shame. It’s more like a very noisy broadcasting and self-promoting medium, and that’s no fun.
We’ll still check our Twitter feed now and then. But we won’t be tweeting much, anymore. Sure, when something big and cool happens we may let loose a tweet. But I don’t see the point in adding to the noise, or culling through it looking for the good stuff, anymore.
That’s the thing about social media. It’s constantly changing. I completely understand that many businesses have done well with Twitter. And I know legions of self-described ‘social media experts’ will scream that Twitter’s awesome. But its time has passed, for us.
Subject to change, of course.