UCLA Anderson recently approached us to help create an informational video for prospective students. The catch: they wanted to shoot it on an iPad. Why? Because they wanted to emphasize that, just like an iPad or iPhone, their new Fully Employed MBA Flex program is flexible, and can be easily accessed whether you’re at home, at work, or on the go.
I wrote a short intro piece that showed FEMBA Flex in action through several scenarios, and we supplemented that with corporate video style interviews, and even a remote interview done on an iPhone from a student. We also had a couple of tricky visual effects shots, including screen replacement on an iPhone, and an After Effects shot created after the shoot based on client requests.
The experience of working with the iPad was difficult at times (it has a very limited dynamic range, and of course an almost-infinite depth of field), and at the time we shot the video there were very few tools available to help us use the iPad in a filmic/cinematic way (the exception being Tether Tools‘ excellent stuff- thanks guys!) but the client was thrilled with the final result, and it’s good to stretch a bit sometimes. I’m happy that, in the end, we were able to create a very credible corporate video presentation using only the iPad and its built-in camera.
Of course, I would not recommend this approach for most projects. The subject matter is what drove the choice to use iOS devices as our cameras for the video.