When a Competitor Lies

We recently lost a bid on a project- it happens, but when it does I always ask why. After all, I’m always trying to improve our business. In this case, I was told it wasn’t our quality of work, nor was it our budget. It was because we are a smaller company than the other guy, who boasts of a 30,000 square foot facility, staff of 20, etc. He felt comfortable going with them (at least partly) because he felt “bigger is better”.

In the interests of learning something to help us win against these guys in the future, I went to their website and did some digging. Well, they do not have a 30,000 square foot studio. Nor do they have a staff of 20. Their business is two guys in a tiny office above a shop. The only thing big about them is the lies they tell people on their website and in their proposals. Oh, and their work is pretty bad: very cliche 1990s-looking.

What did I do? Did I blow the whistle on them to the client, and suggest they rethink their choice?

No. I let it be. Mainly because I feel that the client’s getting what they deserve- if it only took me 10 minutes of digging to get the truth, anyone who did any due diligence at all could get to the truth, too. And if that particular client is so scared about making a purchase decision that they base it on the line of B.S. those guys fed him, well, it means he doesn’t care about quality (or even budget), and isn’t the kind of client we’d like to have, anyway.

In the end, life’s too short. Next!

A Little Perspective

I was driving down the 405 last week on my way to my office in Santa Monica, and got stuck in an obscene traffic jam. I shouldn’t have been surprised, LA traffic is insane. I figured it was just the ongoing/never-ending giant construction project on the 405 and Sepulveda that was causing it. Then I saw the flashing lights, and heard the sirens.

A few moments later, my little hybrid SUV crawled past the true reason for our slowdown: a car and a semi truck had a run-in. The truck, of course, won.

I’m not sure how the accident happened. Probably somebody was speeding, or maybe somebody wasn’t looking where they were going. Man, the car was trashed. It was upside-down, and the roof of the car was crushed down to about 8 inches tall. I watched the firemen go at the car with the jaws of life. Crossed my fingers the occupants survived.

I like to think that everyone who passed was hoping/praying the same thing. And of course, we all probably also thought to ourselves “I bet one of them was speeding”. Or, “one of them wasn’t looking where they were going”.

I never found out if those people were OK. I didn’t see anything on the news about it, but then, in a huge metropolis like Los Angeles, it wouldn’t necessarily be reported. By the time I thought to check the usual blotter websites, it was days later. I couldn’t find anything. I choose to believe that the people in the car survived.

And I know it’s a little weird, but I had a bit of an “aha” moment, hours after witnessing this horrific and tragic event.  I began to wonder, how many of us are speeding through life, or not looking where we’re going? I mean, it’s easy to do. We’re creatures of habit, and once you’re on the hamster wheel, it seems to make sense to keep spinning in it. It feels like you’re getting places. ‘Cause you are booking it! But in the larger scheme of things, you’re not. You’re just careening through life, without any regard for who or what’s around you, or with any thought as to where you’d really like to go.

 

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Should you work with a video agency or a video production company?

A bunch of people wonder why I call our company a video agency, as opposed to a video production company. It’s an excellent question.

I’ve found that there’s not a whole lot of video production companies that can really guide a client from the very beginnings of a project through completion and distribution strategies.   Straight-up video production companies are really good at execution, if your idea is pretty well-developed. But that doesn’t happen very often. That’s where we come in. We’re a full-service video storytelling firm, and we’re as interested in working with our clients’  stories as we are about flawlessly executing them.

It comes down to a willingness to work with a client to help develop their story. Then execution. And after that, helping clients find ways to promote and expose their stories to their audiences. What we provide is a 360 degree service, much like how a traditional advertising agency will often work with a client. Thus, our moniker “video agency”.

 

About PatrickOrtman, Inc.

PatrickOrtman, Inc. is one of the top-rated video production companies in Los Angeles and New York City. We make high-end corporate videos, and commercials for TV and digital for clients that include 11 Fortune 500s.