Filmmaking

11Mar

National Video Agency PatrickOrtman, Inc. Wins Los Angeles ADDY Award for Real Estate TV Commercial

FOR IMMEDIATE RELEASE

National Video Agency PatrickOrtman, Inc. Wins Los Angeles ADDY Award for Real Estate TV Commercial

 

Los Angeles- March 11, 2014– National boutique video agency PatrickOrtman, Inc. has won an ADDY award of merit trophy for its TV commercial “Meet Biff” directed and produced for California real estate company The Paffrath Organization.

“Kevin (Paffrath) has a vision for his company’s marketing that is unique, and wanted to create a commercial that really turned heads”, says agency founder and TV spot director Patrick Ortman. “When we were awarded this TV commercial project, our mandate was to create a spot that looked like a national TV commercial, but at a much lower budget. It was an experiment- can we compete with the work of bigger agencies, with fewer resources, and come out on top? We did, and we’re very proud of the results. This ADDY award, knowing we were up against far-better funded projects, is a nice validation of that success, and of our partnership with Kevin’s organization. Los Angeles is a highly competitive place- we feel honored.”

“Take the leap of faith; do what no one else is doing. Go all in” agrees Paffrath CEO Kevin Paffrath. “Patrick did a phenomenal job. Patrick has my business for life!”

About The Paffrath Organization
With the trademarked “No-Pressure Agents” slogan, their goal is becoming their  clients’ Realtor for life. It’s not just about one transaction; it’s about helping clients grow their aspirations while making educated investment decisions to build long-term wealth. Visit their website at http://www.meetkevin.com.

About PatrickOrtman, Inc.
PatrickOrtman, Inc. is a leading boutique national video production agency with offices in Los Angeles, New York City, and Austin. The company has worked with 9 Fortune 500 companies, and is known for creating national-quality work for clients across a variety of industries. Learn more at http://patrickortman.com.

Contact:

Crystal Cartwright
http://patrickortman.com
(818) 505-1988

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1Jan

Our 2013 in Review

It’s hard to believe it’s 2014, already. Last year was a really interesting year for me as a director, and my company as a corporate video production company and film production company. Thank you to everyone who played a (positive) part in our journey in 2013, and here’s to a fantastic 2014!

Last year my film “Unlaced” won BEST DIRECTOR at FirstGlance Film Festival in Los Angeles. It also won a PLATINUM REEL award at the Nevada Film Festival, and played at about half a dozen other festivals, big and small, around the USA. We’ll be continuing to promote “Unlaced” in 2014, as I work on a new film.

On the TV commercial front, I directed a number of TV commercials in 2013. My favorite, though, was for Southern California realtor Kevin Paffrath, because Kevin’s one of those guys who’s extremely picky about quality, and yet creatively open. I loved producing and directing his “Meet Kevin” TVC, and it’s currently airing.

I got to be creative for several other clients in 2013, too. One of which is MPAC, who gave us almost total creative freedom to come up with an original way to show the impact MPAC has had in the community over the past 25 years. I suggested that, instead of looking back, let’s look forward. They trusted me, and we worked together to create something special- a vision of MPAC 25 years from now. On that project, much of the budget went to special effects makeup, and we worked with Academy-Award-Winning B2FX in North Hollywood to realize our vision.

I have a feeling both of these projects will win some awards.

In April, we tried something new- creating lawyer videos for members of NARAS at their San Diego convention. I had a lot of fun, and met some interesting characters there. It’s not the kind of work we’d usually go after, but it’s nice to stretch, and we got lots of compliments on the work. I like working with small businesses, and attorneys qualify as that, as part of our client mix.

We did a lot of corporate video production work in 2013, too- including work for Seattle’s Real Networks, a large university and nonprofit company that had us in NYC, Boston, DC, and Minneapolis, a large pharmaceutical company, a company in the United Kingdom, a startup in Toronto, Canada, and a real estate company in Austin, Texas. Among others- we did a LOT of corporate films in 2013. Some of those projects will end up on our reel, and I thank everyone who’s trusted us to tell their story in video in 2013.

Some video agencies look down their noses at corporate work. We don’t. I have always believed an important thing is to treat every client with respect, and to raise the quality of the storytelling and production whenever possible. Because good work begets good work.

And in 2013, we did a helluva lot of good work, for clients big and small, all over the United States.

Last year we also expanded. Bigtime. We kept our Los Angeles location, and added a local New York City presence, and a full-on Austin, Texas post-production studio.

Why’d we do that?

Well, simply put, as a video and film director, I want to work on interesting projects for interesting clients. And there were so many potential clients who’d call us up, asking if we would work with them. But they did not want to travel to Los Angeles. This was especially true for NYC clients. And rightfully so. Of course, that meant I spent a LOT of time in the air in 2011 and 2012, flying to clients and working with ad-hoc crews. I quickly realized that having a small permanent network of reliable resources across the country would better suit the nature of the work we were getting. I knew this was something only the largest video agencies out there had, but I saw the opportunity to grow in a way that would keep us responsive (which our clients love), yet give us the ability to cater to these clients and their interesting projects located throughout the USA and Canada. So, I did it. I put it all on the line.

And it paid off. Our LA office is still super-busy. But our NYC presence is getting serious action now, too- and our Austin Post Studio is coming online in an exciting way.

So that’s it, in a nutshell. That’s 2013. A lot of fun creative work, a lot of bread-and-butter, but still good work, and a massive expansion of our capabilities that required us to put it all on the line- and which is paying off, fast.

There’s always challenges in business. But I’m grateful that our little company is growing, and growing in a way that stays true to our mission of providing world-class video production services to clients at a reasonable price

16Dec

Los Angeles Video Production Company PatrickOrtman, Inc. Completes High-Profile 25th Anniversary Web Video For The Muslim Public Affairs Council (MPAC)

(This press release was posted to the world, but never made our blog. Oops!)

PRESS RELEASE: Los Angeles, California- Los Angeles based video & film director Patrick Ortman announces the completion of the 25th anniversary promotional video for Los Angeles and Washington, D.C. based nonprofit Muslim Public Affairs Council (MPAC).

The video’s unique concept, traveling 20 years into a possible future where Muslims are more accepted in positions of impact and leadership in American politics, the entertainment industry, and in media, was realized visually through PatrickOrtman, Inc.’s partnership with Oscar-winning Barney Burman’s B2FX special effects company. “Working with B2FX was critical in realizing our vision. We had to age them realistically 20 years into the future, and the client absolutely did not want it to look cheesy” says Ortman “MPAC trusted us with a concept that was perhaps a bit creatively risky, so we went to the best- and we’re thrilled with how it turned out.”

Hasnain Syed, Creative Director at MPAC, added “Having had previous experience working with Patrick, I turned to him to help us create a unique video about our organization. Patrick loves to think outside the box. We needed someone who was not going to follow convention, but throw ideas out of left field – which is exactly what we got. What makes Patrick stand out is that he values ideas before execution. If the idea is great and catchy, he’ll figure out a way to make it happen within your time and budget. That there is an awesome partner to create awesome projects.”

MPAC is an American institution which informs and shapes public opinion and policy by serving as a trusted resource to decision makers in government, media and policy institutions. MPAC is also committed to developing leaders with the purpose of enhancing the political and civic participation of American Muslims.

PatrickOrtman, Inc. is a leading Los Angeles-based video production company with offices in New York, NY and Austin, TX.

13Dec

Wrapping a Bi-Coastal Project

Los Angeles Wrap Shots- 2013

Here we are in Los Angeles this week, at the wrap of our recent bi-coastal video production project (we can’t say who it’s for, yet). We shot in Boston, Washington D.C., New York City, Minneapolis, and in Los Angeles and San Francisco for this one, and the best thing of all about this project (besides the people) is it’s a project that can make a difference in the world, for children.

That’s a fitting project with which to close out the year.

Except we’re not done with 2013, yet. We still have three other projects in process at our various locations, and two of those are at our new Austin, Texas location.

Oh, and this next photo is how we all felt inside to wrap this amazing project:

Joyful Wrap

 

24Oct

New Blackmagic Toy, New Work

Blackmagic Camera

Here’s our latest video production tool. OK, toy. But a very, very nice toy. I mean, tool. We’ve been testing one of the world’s first Blackmagic Pocket Cinema cameras, as we prepare to do a big project on both coasts of the USA. The camera takes some getting used to, but I love the picture it gives, and being used to the RED world, I’m not scared to shoot in full-manual mode with our lenses. To me, that’s normal. And I’m used to the idea of making the color happen in post. What the Blackmagic gives us is an incredibly small, incredibly flexible tool to capture all sorts of gorgeous images.

If you’re looking for an automatic camera that fixes your mistakes- don’t get this cam. But if you’re looking for a tool that’ll let you dial in exactly the look you want, and you’re doing higher-end pro projects, get one. Or two. They’re tiny.

24Sep

“Unlaced” Official Selection SoCal Independent Film Festival

Director Patrick Ortman's film "Unlaced" is an official selection of the SoCal Independent Film Festival

Woohoo! The SoCal Independent Film Festival has chosen my movie “Unlaced” as an Official Selection of their 2013 film festival. It play s Saturday, September 28 (that is THIS SATURDAY). If you’re down in Orange County, here’s the link for tickets: http://socalfilmfest.com/2013-screening-schedule/

We’re playing in the “Beyond Intense” section. Which, I guess makes sense.

I continue to be honored and thankful that “Unlaced” has gotten such a good reception from film festivals. It’s a tough story, covering a subject that makes most of our society feel very uncomfortable.

28Aug

A Fantastic Yelp Review

“Onto the review:

–Patrick is an absolute pro that has won my business forever.

–He knows what he’s doing. While I plan on producing more commercials with Patrick, I will never again need to worry about what camera we’re using, what shots will look like, how the camera should move, or what should be in a set. Patrick’s on it.

–He is involved in every step of the way. Some competitors pass projects through the production process like an assembly line. I don’t like assembly lines for creative processes. They work for repetitive tasks, but not dynamic, creative projects. In an assembly line, every person on the line puts their part in and, if there’s a problem with the finished product, everyone points the finger at someone else. Here, the buck stops with Patrick. There is no assembly line — he is involved in every step of the way to ensure that the final product is perfect.

–Collaborating with Patrick is fun. He has superb ideas himself, but throughout my project, we bounced hundreds of ideas off of each other. Patrick really has the vision to help determine whether an idea or suggestion has potential or not.

–Actors and production staff love working with Patrick. I tend to ask a lot of questions and I ask the crew how they like working for Patrick. Not a single person had anything negative to say; in fact, they raved about Patrick, especially when comparing him to other producers they had worked for.

I am looking forward to my next production with Patrick. Definitely 5 stars.

To see the commercial Patrick produced, check it out on YouTube:
http://www.youtube.com/w…

(Patrick’s Note: I love what I do, and I love working with clients who “get it”. Working together with Kevin was a dream)

Original link for the full review.

24Aug

Why the Blackmagic Cinema Camera May Not Be Right For You

Photo courtesy Blackmagic

Photo by Blackmagic

I love the Blackmagic Cinema Camera. It’s fantastic. Makes gorgeous pictures. But in doing tests for a possible new project, we found one issue: moire. See, the BMCC doesn’t have an optical low pass filter on it. That manifests itself in some nasty moire if you’re shooting, as we were, architectural shots of a city. You know, situations where there’s going to be a lot of tight, fine line details.

Luckily, there’s an add-on OLPF coming out from a third party that’ll alleviate this problem. That, plus the global shutter of the rumored 4K Blackmagic Production Camera, may actually prove itself to be quite viable for projects like the one we’re undertaking.

 

20Aug

A Post About Visual Effects

The best visual effects are pretty seamless. You don’t know they’re there, basically. The fact is, on a decent production- even on small ones- it’s quite common for us to do a whole lot in the visual effects arena that the typical viewer won’t notice, unless you saw the original shots. Don’t like the view out the window? Easily changed. Don’t like the sky above? We can change that. Actress has a pimple? Digital makeup. We’ve created whole worlds on greenscreen stages for clients.

Speaking of small productions, here’s a really simple, low-budget VFX shot for an app promo we did. We didn’t have the budget to bring in a Hong Kong taxicab, but the client really wanted one. So we brought in a normal car off the street, and made it look like a Hong Kong taxi, including putting it into a street in Hong Kong, complete with window reflections and more.

 

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