Filmmaking Fun in New York/New Jersey Brand Video for NPD

We had a lot of fun filming in New York and New Jersey for NPD’s new brand video production. Here’s the photographic proof, shot by Jason Smith:


Help Wanted, Boutique Video Production Company Seeks Everything


I love that talented, smart, hard-working people want to work with our production studio. Every day we get resumes and inquiries from at least half a dozen people who’d possibly make great co-conspirators in our company.

And that’s a problem. Meaning, we are a boutique video company. We don’t have an HR staff: the partners are our HR staff. And there’s not enough time in the day to watch every reel and to personally respond to everyone. Not even close.

This is a part of our  business that, frankly, we’re still figuring out. So it’s not rudeness if we don’t get back to you. And it has nothing to do with your worthiness or talent. Mostly, it’s that we’re not looking to fill a position that you’d be right for at this time.

And yet, I don’t want to discourage someone from sending us their stuff. Because once in a while, someone has perfect timing and their work comes across our desks just when we’re saying something like “wow, we could really use a great motion graphics designer”, or “I wish we had a junior director/dp in xxx city”. Or whatever.

We keep your stuff when you send it to us. We have files. We tag your emails and your reels so we can pull you up when needed. It’s just, we might not respond directly to you until we do have an immediate need.

We’ll keep working on our hiring process as our company grows. I just want those who share their creativity with us to know that I do appreciate it, and you. Thank you.



“A New York Love Story” Official Selection of New Filmmakers LA 2017

Film A New York Love Story by Patrick Ortman
I’m especially happy that one of the final film festivals for “A New York Love Story” is to be the New Filmmakers LA festival in October. We started our festival run with a screening at the New Filmmakers New York festival, which gives it a nice symmetry. But also, NFLA has a reputation for being a solid festival where indie films can get the exposure they deserve. And I’ll be interviewed by MovieMaker magazine at the festival, and we’ll get a real Q&A session. That’s pretty cool.

The other big news is, thanks to this festival we’ve been invited to license our film to TV Network ShortsHD.

Not bad for a little film we shot in two days with the tiniest of crew and equipment (we had one light!).

I’d like to thank Joanne for trusting me and being a heck of a collaborator. Sean for the same. And my talented but tiny crew Chad, Jason, and Lani, plus our day players Pat and Marilia. And our post team of Kathi, Martin, Moritz, and Brandon.



Producing a Danny Trejo Project for my friend Eric

Crew Photo in West Hollywood

Crew Photo in West Hollywood

I’ve been working on a nice side project lately, producing a Danny Trejo thing. But you’re probably reading this and really  wondering: “Is Danny Trejo as cool as he seems?”. So to cut to the chase: yeah, he really is! Plus, he is one heck of a good guy. I’m glad we got to hang out, and I hope you all go down to Trejo’s Tacos and Trejo’s Donuts. You can’t miss the latter- it’s a pink building with a familiar face on the wall. And after you do that, head on over to my company site to check out the other (mostly more commercial-y) work we’ve been doing this summer!


How to Spend Money on Gear Wisely in 2017 (Skip the Camera!)

yellow background

This one’s for my fellow video production nerds.

Smart people realize that cameras have been solved. This might be why RED’s new product is a phone. Not a camera. Cameras are done. They’re great. Today. And semi-affordable. The huge gap between “great” and what the average DP can afford is pretty much gone, and if you’re still selling yourself based on your camera instead of your work, you are way behind the times.

Put simply, the most important thing is your talent in using the gear. The gear alone doesn’t differentiate you, anymore. Pros can Read More »


On the Importance of Personal Projects for Creatives


I keep relearning the lesson of how important it is for us creatives to always be working on personal projects. First, they’re fun to do! Second, they let you hone new skills. And third, sometimes they show clients a side of you that they didn’t know about. This can pay huge dividends.

For instance, about a year and a half ago I was in New York more than I wasn’t. I live and work in both LA and New York, and I’m not sure why LA wasn’t clicking for me at that time, but I was grateful that New York was. New York was keeping Read More »


2016 in Review: Thank You!


2017 has begun with a bang for us. I’m thrilled and grateful for that. But this post, even though it’s the middle of January already, is for last year. 2016, I thank you for everything you gave to us. The many excellent projects, the happy clients, and even the occasional stumbling blocks- thank you. It’s all a learning experience, and I am grateful to everyone who was a part of our year.

In 2016 we laid the groundwork for some Read More »


New TV Commercial Productions for Westside Rentals

I’m really excited about the work we did for this Los Angeles client, the TV commercials turned out great in every way. And what’s best is, they’re being seen and they are working for the client’s business. Yay! They’ll be playing all over Southern California through 2017.

One thing new directors and filmmakers don’t often understand is the amount of work it takes to get something that looks and feels natural and easy. The truth is, “easy” take a lot of work to get right. And I’m super-proud that we got it right.

We shot these on SONY, and colored in DaVinci. For more TV and web commercials, plus our corporate work, check out our website.

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