I recently finished a course in DaVinci Resolve, and as part of my post-graduate work I’m taking some time to re-grade some projects I directed last year. Here’s the first, a re-imagining (and slight edit, with new audio tracks in ProTools, to boot) of my TVC (that’s tv commercial) “Too Many Cooks”.
Corporate Video Production
I got a nasty email from a former lead today, haranguing us for not working with them. She said we’re arrogant for not accepting every client who comes through our virtual door. She accused me of only being in it for the money. She said a lot of other things, too, but this is a polite forum.
We’re a lot of things. But arrogant? Nothing could be further from the truth. Yes, we’re choosy about accepting new clients. And that’s a good thing for both us and our clients. First of all, I like having enough resources to truly serve the clients we bring on. Time is finite, after all, since we’re a boutique agency- we’re not some huge pump and dump shop.
Secondly, I’ve learned that working with a client (and if you’re on the other side, working with an agency) really requires a meeting of the minds, if it is to succeed. The kind of work we do- website design & development, glossy cool videos and tv commercials- is collaborative, and requires mutual trust. They’re unique, longer term commitments. And it’s really important that we all get along with each other on the journey, and that we spur each other on to do great work.
Arrogant? No. Choosy? Yes. And the quality of our work reflects that- for the past two years, every major project we’ve done has won awards. I love that!
And we’re ‘only in it for the money’? Ha! No way! I’ve taken projects for a lot less money than we should have gotten. Sure, it’s pretty much always a special situation when that happens. But it does happen. I like working with great organizations that help make the world a better place, and it’s sometimes worth being flexible.
I’ve also turned down work that was ridiculously overpaid, when the potential client was clearly a moron or ethically bankrupt.
We’re not arrogant, and we’re not only in it for the money. We are choosy, and we only take on clients who are a good fit for us. And when I think about the kind of client I love to work with, I think of my current roster of clients: organizations that respect what we bring to the table, who are passionate about what they do, and yes- who have the money to allow us to respectably complete their project in a way that makes us all look good and advance their causes.
Oh yeah, and I don’t work with angry people who write nasty emails haranguing us for not working with them. Life’s too short.
Scary dude photo by Luis Beltran
Here’s my latest corporate promotional video, this one’s for our hip client myLanguage, and their awesome product Vocre. Vocre’s like the Star Trek Universal Translator. No joke. Vocre rules.
I directed and shot this mainly on RED MX, with a bit of the video on Canon 7D. Zeiss lenses, per usual. The spokesperson segments were all shot on greescreen, we went white gradient background later on.
iPad graphics and music choices by myLanguage- check out the Vocre app on iTunes!
We were just notified that we’ve won another two Telly Awards for our video production work. These two awards are for our stop-motion animated Levi’s spec commercial from early last year called “Raising The Flag”.
The Tellys recognize excellence in video production, and this is their 33rd year.
We’re proud to announce that PatrickOrtman, Inc. has been awarded three gold and platinum AVA Awards for our video production work in 2011. The projects we won AVAs for include our Barbecues Galore and Levi’s television commercials.
We’re gonna need a bigger trophy case.
The AVA awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP). The Association administers recognition programs, provides judges, and rewards outstanding achievement and service to the profession. AMCP also oversees the Marcom awards and Hermes Creative Awards, two of the largest competitions in the world for marketing and communication professionals.
These days, it seems like most web design and social media clients are asking about incorporating video into their projects. The days of an unscripted, unrehearsed talking head welcoming you to the client’s website or Facebook page are thankfully almost over. Video isn’t a novelty, anymore. It’s an expected part of the online experience. And whether you’ve decided to roll your own video, or hire a professional to help, there’s a few guidelines you really should follow to make sure everything turns out well.
The level of video production quality still varies quite a bit on the web, but the fact is that smart businesses are realizing that effective video, just like an effective website, tells a story. Oftentimes, figuring out that story falls to you- even if you’re not writing the script for the video, it’ll often be your job to work with your client to develop the creative brief that you’ll then give to your video agency of choice. I’ve found the best way to get started with figuring out your video’s story is the same way you get started with a new website design project or social media campaign- that is, you ask a lot of questions.
However you phrase it to your client, your first job is to figure out Read More »