I got a nasty email from a former lead today, haranguing us for not working with them. She said we’re arrogant for not accepting every client who comes through our virtual door. She accused me of only being in it for the money. She said a lot of other things, too, but this is a polite forum.
We’re a lot of things. But arrogant? Nothing could be further from the truth. Yes, we’re choosy about accepting new clients. And that’s a good thing for both us and our clients. First of all, I like having enough resources to truly serve the clients we bring on. Time is finite, after all, since we’re a boutique agency- we’re not some huge pump and dump shop.
Secondly, I’ve learned that working with a client (and if you’re on the other side, working with an agency) really requires a meeting of the minds, if it is to succeed. The kind of work we do- website design & development, glossy cool videos and tv commercials- is collaborative, and requires mutual trust. They’re unique, longer term commitments. And it’s really important that we all get along with each other on the journey, and that we spur each other on to do great work.
Arrogant? No. Choosy? Yes. And the quality of our work reflects that- for the past two years, every major project we’ve done has won awards. I love that!
And we’re ‘only in it for the money’? Ha! No way! I’ve taken projects for a lot less money than we should have gotten. Sure, it’s pretty much always a special situation when that happens. But it does happen. I like working with great organizations that help make the world a better place, and it’s sometimes worth being flexible.
I’ve also turned down work that was ridiculously overpaid, when the potential client was clearly a moron or ethically bankrupt.
We’re not arrogant, and we’re not only in it for the money. We are choosy, and we only take on clients who are a good fit for us. And when I think about the kind of client I love to work with, I think of my current roster of clients: organizations that respect what we bring to the table, who are passionate about what they do, and yes- who have the money to allow us to respectably complete their project in a way that makes us all look good and advance their causes.
Oh yeah, and I don’t work with angry people who write nasty emails haranguing us for not working with them. Life’s too short.
Scary dude photo by Luis Beltran