Here’s a ton of BTS (that’s Behind-The-Scenes) photos from my most recent TV commercial production. I directed it, and it was a local commercial for a real estate company. Enjoy!
Category Archives: Corporate Video Production
Last week we went to San Diego and worked with two dozen attorneys to create web videos for their online marketing. It went fantastic. I like working with lawyers, especially when they appreciate the professionalism and quality they’re getting. I’ll post some examples on patrickortman.com in a few weeks, to go with our existing corporate video production reel.
Posted by Corporate Video Productionin
We recently lost a bid on a project- it happens, but when it does I always ask why. After all, I’m always trying to improve our business. In this case, I was told it wasn’t our quality of work, nor was it our budget. It was because we are a smaller company than the other guy, who boasts of a 30,000 square foot facility, staff of 20, etc. He felt comfortable going with them (at least partly) because he felt “bigger is better”.
In the interests of learning something to help us win against these guys in the future, I went to their website and did some digging. Well, they do not have a 30,000 square foot studio. Nor do they have a staff of 20. Their business is two guys in a tiny office above a shop. The only thing big about them is the lies they tell people on their website and in their proposals. Oh, and their work is pretty bad: very cliche 1990s-looking.
What did I do? Did I blow the whistle on them to the client, and suggest they rethink their choice?
No. I let it be. Mainly because I feel that the client’s getting what they deserve- if it only took me 10 minutes of digging to get the truth, anyone who did any due diligence at all could get to the truth, too. And if that particular client is so scared about making a purchase decision that they base it on the line of B.S. those guys fed him, well, it means he doesn’t care about quality (or even budget), and isn’t the kind of client we’d like to have, anyway.
In the end, life’s too short. Next!
My film “Unlaced” is set to be shown at the 2013 Studio City Film Festival, and we’re very excited to see it up on the big screen. The festival runs February 6-10, and we’ll have our exact date and time to share, soon.
Also, we’re currently working on a documentary for our UK client, and I just finished directing 3 episodes of a private TV show for a corporate client.
A bunch of people wonder why I call our company a video agency, as opposed to a video production company. It’s an excellent question.
I’ve found that there’s not a whole lot of video production companies that can really guide a client from the very beginnings of a project through completion and distribution strategies. Straight-up video production companies are really good at execution, if your idea is pretty well-developed. But that doesn’t happen very often. That’s where we come in. We’re a full-service video storytelling firm, and we’re as interested in working with our clients’ stories as we are about flawlessly executing them.
It comes down to a willingness to work with a client to help develop their story. Then execution. And after that, helping clients find ways to promote and expose their stories to their audiences. What we provide is a 360 degree service, much like how a traditional advertising agency will often work with a client. Thus, our moniker “video agency”.
Happy 2013! We hope this year brings you peace, happiness, and success. And yes, you guessed it- this is another “Year in Review” post. Here’s some of our 2012 highlights:
- We were pleased to add a Fortune 50 client (PepsiCo) to our already stellar Fortune 500 client list, with our well-received short film about PepsiCo’s amazing CEO Indra Nooyi.
- Our client UCLA worked with us to create the first college promotional film shot entirely on an iPad. It turned out surprisingly well.
- UCLA also partnered with us to create another well-received short film about legendary basketball coach and leader John Wooden.
- Oxford University Press continued to work with us, and we shot video interviews and other material for a documentary on Los Angeles food truck culture.
- We got to interview and video a number of other interesting and often high-profile people in 2012, including Taco Bell CEO Greg Creed (he’s an excellent interview, by the way). And we’re proud of the web promos, TV commercials, and corporate video production work we created for our technology, legal, and other clients this past year. Thank you all for your patronage.
- On a more personal note, we finished production and post production on Patrick’s short drama “Unlaced”. It’s about a man whose life has come undone, and was shot in glorious widescreen on RED digital cinema cameras. It looks amazing, and begins showing at film festivals this fall.
2012 was a year of growth and tons of great video production projects for cool clients. Cheers to an even better 2013!
Latest Press Release: Video Agency PatrickOrtman, Inc. delivers for UCLA’s John Wooden Global Leadership Awards
Los Angeles, California (PRWEB) November 16, 2012
Video director and filmmaker Patrick Ortman created two films for UCLA’s annual John Wooden Global Leadership Awards last week in Beverly Hills.
The first film honored coach John Wooden’s storied life, including his amazing feats of success as a coach, and his philosophy for a successful life- his influential Pyramid of Success. The film also introduced the three Wooden Fellows from UCLA’s Anderson School of Management, each of whom embody Coach Wooden’s values.
The second film honored Indra Nooyi, PepsiCo’s Chairman and CEO and the 2012 recipient of the John Wooden Global Leadership Award. It celebrated her life story, from her early days in India through her professional career, culminating with her Performance with Purpose, Pepsico’s promise to do what’s right for the business by doing what’s right for people and the planet. It included interviews with colleagues such as Taco Bell CEO Greg Creed, and New England Patriots owner Robert Kraft.
UCLA’s Britt Benston, Director of Creative Services for UCLA Anderson School of Management, says “When I knew this would be a full-service, multifaceted request –with last-minute demands– there was no question about going with Patrick on this. Patrick can do it all: produce, direct, shoot, edit, create motion graphics, do the audio mix in ProTools, mastering, and more. He’s everything in a single resource. On top of that, he produced these challenging short films with soul and artistry. He would not sacrifice quality at any turn. As a reward, the piece earned multiple compliments and inquiries from members of our C-level audience.”
PatrickOrtman, Inc. is an award-winning Los Angeles, California video agency and corporate video production company, with clients ranging from the Fortune 500 to new tech startups in the USA and UK. The company’s website is http://www.patrickortman.com
Over the past several years we’ve rapidly left behind any new business that isn’t related to video production, and we’ve brought in substantial and ongoing investment in tools and techniques that have helped us create award-winning videos for our clients, successful web series and mobile-oriented video properties, and best-of-class multi-platform video campaigns. It’s the way of the world- professionals specialize. We’ve become solely focused on delivering great video to clients, and maximizing their video’s reach. We’ve become, in short, a video agency.
But what, exactly, is a video agency? And why should one hire such an entity?
Rob David from mega-advertising agency Ogilvy wrote:
“It is unreasonable to expect brands to have a fluid understanding of the advanced video marketplace. The changes come too fast and new opportunities open on the fly. A Video Agency of Record not only brings a brand the best of the current landscape, but positions them for the ever-changing but increasingly disciplined road ahead. ”
And that’s exactly what we’re all about. We are video specialists- we know the web, we know video, and we know how to make the most of a client’s video efforts from a strategic point of view as well as the creative and technical points of view. A great video agency helps you cut through the noise, enhances your brand, and helps drive traffic to your website.
Now, why not call ourselves a video production company, one may ask. Simple- because to us a video agency is more than a video production company. To us, the words “video production company” conjure up visions of antiquated broadcast-only projects with limited vision. A video agency is the fast adapting, leading-edge mammal to the corporate video production dinosaur.
A video agency delivers far more bang for the buck. We give you the sizzle and the steak, and we make old-fashioned corporate video look, well, really old-fashioned. In addition to knowing how to create great video, we know how to position your video efforts for today’s landscape, and that ever-changing road ahead.
And why is this cool and relevant to our clients? Because we now offer two camera shoots for not much more money than a single cam shoot. Which means we’re raising the bar for our productions.
If you’re hoping for your latest content to go viral, it has to do one thing: evoke strong emotion.
– Scott Stratton, Fast Company
Audiences expect quality these days. I’m not just talking about production quality, although in many cases that’s quite important. I’m also talking about the quality of your video’s story. Does your video even tell a story? If it does, is the story simple, honest, and direct? And does it appeal, on an emotional level, to your audience?
Video can be incredibly powerful, it’s the most effective way to intimately connect, to convey ideas and get your message across. But video has to be done right to be effective, and even more so if you wish the video (or better yet, the ideas you’ve presented in your video) to go viral.
These days, even corporate videos are expected to evoke emotion and tell a story. The old ways just don’t work anymore, audiences are more sophisticated and have higher expectations. And it doesn’t matter if your audience is the general public or your employees at a sales meeting. If you don’t work hard to tell your story in a way that grabs them, you’ve lost them.