Corporate Video Production

13Dec

Wrapping a Bi-Coastal Project

Los Angeles Wrap Shots- 2013

Here we are in Los Angeles this week, at the wrap of our recent bi-coastal video production project (we can’t say who it’s for, yet). We shot in Boston, Washington D.C., New York City, Minneapolis, and in Los Angeles and San Francisco for this one, and the best thing of all about this project (besides the people) is it’s a project that can make a difference in the world, for children.

That’s a fitting project with which to close out the year.

Except we’re not done with 2013, yet. We still have three other projects in process at our various locations, and two of those are at our new Austin, Texas location.

Oh, and this next photo is how we all felt inside to wrap this amazing project:

Joyful Wrap

 

24Oct

New York City Office For Video Production Company PatrickOrtman, Inc.

FOR IMMEDIATE RELEASE

New York, NY- October 24, 2013- TV commercial and corporate video production company PatrickOrtman, Inc. announces the opening of its new office in New York City.

“In 2012, we did a video production project for PepsiCo in New York. We’ve found that having a presence here is more and more a necessity as our business grows, and we’re proud to now officially be a part of New York’s TVC and corporate video production scene” says CEO Patrick Ortman.

The new location’s first project is a series of PSAs for a large university in November and December 2013, to be shot in Boston, New York, and Washington D.C.

PatrickOrtman, Inc. provides award-winning video production and TV commercial services to clients ranging from the Fortune 500 to smaller businesses and organizations across the country.

Contact:
Crystal Cartwright
production@patrickortman.com
228 Park Ave S #55187
New York, NY 10003-1502
Phone: +1 (646) 435-7945
http://patrickortman.com

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24Oct

New Blackmagic Toy, New Work

Blackmagic Camera

Here’s our latest video production tool. OK, toy. But a very, very nice toy. I mean, tool. We’ve been testing one of the world’s first Blackmagic Pocket Cinema cameras, as we prepare to do a big project on both coasts of the USA. The camera takes some getting used to, but I love the picture it gives, and being used to the RED world, I’m not scared to shoot in full-manual mode with our lenses. To me, that’s normal. And I’m used to the idea of making the color happen in post. What the Blackmagic gives us is an incredibly small, incredibly flexible tool to capture all sorts of gorgeous images.

If you’re looking for an automatic camera that fixes your mistakes- don’t get this cam. But if you’re looking for a tool that’ll let you dial in exactly the look you want, and you’re doing higher-end pro projects, get one. Or two. They’re tiny.

20Sep

Keeping Busy

We’ve been busy over here. This morning at 1am we delivered the first cuts of 5 new web videos for a major technology company based in Seattle.We shot on Canon C-series (we’re starting to really love the look those cameras give us), through Zeiss primes, and recorded to an external Atomos Ninja2 to give us a thick, massively gradable image to push around in DaVinci Resolve. Other post tools included the usual Adobe suite of products.

Behind-the-scenes photos and the videos themselves to come later, once the new product is launched.

28Aug

A Fantastic Yelp Review

“Onto the review:

–Patrick is an absolute pro that has won my business forever.

–He knows what he’s doing. While I plan on producing more commercials with Patrick, I will never again need to worry about what camera we’re using, what shots will look like, how the camera should move, or what should be in a set. Patrick’s on it.

–He is involved in every step of the way. Some competitors pass projects through the production process like an assembly line. I don’t like assembly lines for creative processes. They work for repetitive tasks, but not dynamic, creative projects. In an assembly line, every person on the line puts their part in and, if there’s a problem with the finished product, everyone points the finger at someone else. Here, the buck stops with Patrick. There is no assembly line — he is involved in every step of the way to ensure that the final product is perfect.

–Collaborating with Patrick is fun. He has superb ideas himself, but throughout my project, we bounced hundreds of ideas off of each other. Patrick really has the vision to help determine whether an idea or suggestion has potential or not.

–Actors and production staff love working with Patrick. I tend to ask a lot of questions and I ask the crew how they like working for Patrick. Not a single person had anything negative to say; in fact, they raved about Patrick, especially when comparing him to other producers they had worked for.

I am looking forward to my next production with Patrick. Definitely 5 stars.

To see the commercial Patrick produced, check it out on YouTube:
http://www.youtube.com/w…

(Patrick’s Note: I love what I do, and I love working with clients who “get it”. Working together with Kevin was a dream)

Original link for the full review.

28Aug

Non-Profit Video Production with Oscar-Winning SFX Makeup Artists

We recently created a video for a Los Angeles-based nonprofit called MPAC. MPAC is an organization that’s dedicated to developing leaders with the purpose of enhancing the political and civic participation of American Muslims. They needed a low-budget, yet interesting video- and didn’t want the same old rah-rah corporate video thing.

So they came to me.

We worked through some meetings, and I came up with an idea: what if instead of trumpeting historical events, we took a look into a possible future? A future in which American Muslims participated more in politics, media, and Hollywood (areas in which the American Muslim community has lagged behind other groups).

The problem became, how do you do this and not look cheesy? From the start, I wanted a Hollywood special effects makeup company on the job. I knew I’d do some digital makeup work, but I needed a great base to start with. I made a few calls, and found the gang at Barney Burman’s B2FX (Barney recently won an Oscar for his work on Star Trek) was willing to work with our tiny budgeted, yet interesting storyline.

The video turned out very well, and is currently part of the client’s marketing as they raise funds to support their ongoing programs in Media, Hollywood, and Politics for 20somethings who want to get involved.

Check out the video on our homepage.

Here’s some pictures we took at B2FX during prep:

 

29Jul

BTS Photos: TV Commercial Production

Here’s a ton of BTS (that’s Behind-The-Scenes) photos from my most recent TV commercial production. I directed it, and it was a local commercial for a real estate company. Enjoy!

1May

Producing Lawyer Videos Galore

Last week we went to San Diego and worked with two dozen attorneys to create web videos for their online marketing. It went fantastic. I like working with lawyers, especially when they appreciate the professionalism and quality they’re getting. I’ll post some examples on patrickortman.com in a few weeks, to go with our existing corporate video production reel.

2Apr

When a Competitor Lies

We recently lost a bid on a project- it happens, but when it does I always ask why. After all, I’m always trying to improve our business. In this case, I was told it wasn’t our quality of work, nor was it our budget. It was because we are a smaller company than the other guy, who boasts of a 30,000 square foot facility, staff of 20, etc. He felt comfortable going with them (at least partly) because he felt “bigger is better”.

In the interests of learning something to help us win against these guys in the future, I went to their website and did some digging. Well, they do not have a 30,000 square foot studio. Nor do they have a staff of 20. Their business is two guys in a tiny office above a shop. The only thing big about them is the lies they tell people on their website and in their proposals. Oh, and their work is pretty bad: very cliche 1990s-looking.

What did I do? Did I blow the whistle on them to the client, and suggest they rethink their choice?

No. I let it be. Mainly because I feel that the client’s getting what they deserve- if it only took me 10 minutes of digging to get the truth, anyone who did any due diligence at all could get to the truth, too. And if that particular client is so scared about making a purchase decision that they base it on the line of B.S. those guys fed him, well, it means he doesn’t care about quality (or even budget), and isn’t the kind of client we’d like to have, anyway.

In the end, life’s too short. Next!

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