Facebook Video/Web Teaser for a New York Fortune 100 Company

Wabi-Sabi

Wikipedia: In traditional Japanese aesthetics, wabi-sabi is a world view centered on the acceptance of transience and imperfection. The aesthetic is sometimes described as one of beauty that is “imperfect, impermanent, and incomplete”.

This is a story about how we made a cutdown for a client, and how imperfection is actually pretty great.

We recently made a Facebook teaser video for MassMutual and their new Coverpath insurance product. It’s part of a longer-form financial services video production we did last month in New York. I’m posting it because this is a perfect example of a situation where a client hires us for a project and then asks us if it’s possible to create more than one deliverable for them.

In this case, the request came in after we’d already filmed. So, I sat down with Jessica (not really, I think she was on one coast and I was on the other) and we figured out a story that hits all the important points of Coverpath.

Visual Effects

We’d already shot the running stuff, and the client approved the story. But I realized to tell this story best we needed to have a slow-motion shot that did not exist. So, into VFX-land I went. Simply slowing the footage looked terrible! After much experimentation, I decided to use Twixtor Pro and its ability to separate elements with alpha mattes. I went into a high-end rotoscoping program called Silhouette to create the rotoscoped matte, then spent a lot of time playing with the results in After Effects to create a pretty realistic slow motion shot.

Enter Wabi-Sabi

The other part of the visual effects for this teaser was the MassMutual logo in 3D, sitting on the grassy knoll. For that, the workflow was After Effects- Cinema4D- After Effects, using 3D camera tracking and HDRI lighting for the logo plus some manual tweaks. It looked great! But after living with it for a day, I realized that the tripod panning shot I’d used was too sterile. Coverpath is all about people. So instead of our pristine tripod shot, I found a gimbal shot that had a lot of “mistakes” in it. It wasn’t totally smooth. It jumped around a bit. It didn’t “settle in”. It was profoundly “human”.

And it was glorious. That’s the shot we ended up using, and of course that meant redoing much of the work. But it was worth it.

Delivering Value

When you’re investing money in a high-quality video or film, it just makes sense to also be able to provide (for a reasonable cost) additional versions and cutdowns to help create buzz for the product/service. Production is expensive. We like helping our clients get the most out of the investment.

MassMutual Coverpath Web Teaser from PatrickOrtman, Inc. on Vimeo.

Video Agency in Action! New York City Financial Services Corporate Film

Here we are in New York, working on the second MassMutual film. Photography by J. Webster Smith II.

Client Testimonial, Video Production Company Review

And lastly for today, here’s a recent testimonial/review from our client Prepdeck. They hired us to create a video for them for fundraising, and it’s raised over 14x their funding goal. Not too shabby.

Please describe your company and your position there.

Prepdeck is an innovative, patent-pending kitchen accessory that helps keep things organized, tidy and stress-free in the kitchen. I’m the founder and CEO.

For what projects/services did your company hire PatrickOrtman, Inc.?

We hired Patrick Ortman to help with the end to end execution of our first commercial and branding video.

What were your goals for this project?

Our objective was to create a sleek, forward-thinking and well-branded production. Ideally, the video aimed to balance an aspirational quality with the broader appeal of our product’s functional operations. We needed multiple edits that varied from 30 seconds up to two minutes in duration.

How did you select this vendor?

I assessed PatrickOrtman, Inc.’s previous work. After multiple conversations with Patrick (Founder & Partner, PatrickOrtman, Inc.), I felt confident his team was the right choice. He took the time to understand our needs and goals. I could immediately tell that he was thorough and could deliver a quality product in line with our vision, no matter what effort that required.

Describe the video(s) and the process in detail.

Patrick took a deep dive into our business to understand our product, target customer base, and overarching goals. We worked collaboratively to write a script, select locations, and vet actors. From there, they flawlessly executed the project from start to finish. We had some last-minute needs and requests, which they always happily accommodated. They delivered what we needed time and time again.

What was your vendors’ project management or feedback process?

PatrickOrtman, Inc. maintained a robust line of communication throughout the entire process. They strictly managed timelines, resources, and deliverables. Patrick was always in control and made sure we felt informed at all times

Can you share any outcomes from the project that demonstrate progress or success?

We used the commercial and brand video to successfully launch our brand in Summer 2018. The video assets PatrickOrtman, Inc. produced were a significant factor in our success. We beat our initial launch goals by more than ten times.  I have no doubt that Patrick’s work played a critical role in those stellar results.

How effective was the workflow between your team and theirs?

The collaboration was excellent. PatrickOrtman, Inc made everything feel comfortable. Our communication was clean and crisp. It was helpful that we agreed on most things. Even when we had different opinions, our incredibly valuable conversations would lead to the best result.

What did you find most impressive about this company?

Overall, the quality of the final result is the most notable criteria for our engagement. I admired the ease with which they worked. PatrickOrtman, Inc.’s willingness to adjust to our changing needs stood out as exceptionally impressive

Fortune 100 Brand Launch Film! Corporate Video

Here’s our latest corporate brand film. It’s for Fortune 100 member MassMutual, and their new Coverpath product. It was played for 5,000 people on a 100 foot screen recently.

 

We’re a Top B2B Video Agency in California, 2018

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Clutch.co, a leading resource for B2B services firms, has listed PatrickOrtman, Inc. as a leading agency in California for 2018. This is extra cool because the listing wasn’t just about video production agencies, it is an all-services-inclusive list of the top agencies in the state of California that do business-to-business services. They put this information out in a press release, which you can read here. Thanks, Clutch.co!

A New Launch Video, Fortune 100 Client

We’ve been in New York working with a really cool client on their launch video. More soon!

Photo by JW Smith

Photo by JW Smith

Director Patrick Ortman talks with the Talent before filming. Special NY Guest Makeup Artist Gabriela Banda does her thing. And there is coffee.

We’ve Been Selected: Top 5 Video Production Companies in New York!

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Clutch, a leading online tool to help businesses find the best creative and technical partners, has chosen PatrickOrtman, Inc. as a leading video production company in New York City for 2018. We’re listed in the Top Five Video Production Companies in the tristate area. This is a big deal for us, because we’re not like a lot of the larger video firms in New York. We’re different because we don’t try to be everything to everybody. We’re focused  on providing high-end corporate videos and commercials. So, thank you Clutch. And happy 2018!

Help Wanted, Boutique Video Production Company Seeks Everything

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I love that talented, smart, hard-working people want to work with our production studio. Every day we get resumes and inquiries from at least half a dozen people who’d possibly make great co-conspirators in our company.

And that’s a problem. Meaning, we are a boutique video company. We don’t have an HR staff: the partners are our HR staff. And there’s not enough time in the day to watch every reel and to personally respond to everyone. Not even close.

This is a part of our  business that, frankly, we’re still figuring out. So it’s not rudeness if we don’t get back to you. And it has nothing to do with your worthiness or talent. Mostly, it’s that we’re not looking to fill a position that you’d be right for at this time.

And yet, I don’t want to discourage someone from sending us their stuff. Because once in a while, someone has perfect timing and their work comes across our desks just when we’re saying something like “wow, we could really use a great motion graphics designer”, or “I wish we had a junior director/dp in xxx city”. Or whatever.

We keep your stuff when you send it to us. We have files. We tag your emails and your reels so we can pull you up when needed. It’s just, we might not respond directly to you until we do have an immediate need.

We’ll keep working on our hiring process as our company grows. I just want those who share their creativity with us to know that I do appreciate it, and you. Thank you.

 

The MAS NOVA Running Jacket

We created the promotional video for the MAS NOVA running jacket. It’s the world’s first self-illuminated running jacket. We filmed this promo in both New York City and Los Angeles/Hollywood. To see the promo, head on over to our website. Until then, here’s some photos and frame grabs!

New York Startup Company Testimonial- iCapital Corporate Video

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We love working with startups, and New York’s iCapital Network has been a client of ours for awhile. We’ve watched them grow and now they’re becoming a really big deal in the private equity world. They’re streamlining the whole PE pipeline, and helping investors get involved with an investment class they previously couldn’t access.

Working with startups is always an interesting ride, because the world they live in moves much faster than the typical corporate world. In a startup’s world you have to be nimble, embrace the velocity and frequency of change, and still find the authentic story that will help the startup connect with their audiences. Startups need more than a video production company. They need a partner who knows how to collaborate and craft their ever-changing story.

Here’s what they said about working with us as they’ve grown:

Many thanks for your patience, professionalism, preparation and collaboration over the past few years. Our business is changing every day and you and your team really helped us capture the spirit of our growing start-up!

– Hannah Grove, Chief Marketing Officer

We try to keep a startup or two in our client mix at all times, alongside the larger corporate video production clients and name brands we work with regularly. If your startup needs a great video, contact us at PatrickOrtman, Inc.

About PatrickOrtman, Inc.

PatrickOrtman, Inc. is one of the top-rated video production companies in Los Angeles and New York City. We make high-end corporate videos, and commercials for TV and digital for clients that include 11 Fortune 500s.