Get ready. This space is changing over the next few weeks.
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So, since we last talked:
Couch Cases has passed 500,000 views. Half a million streams and downloads. We’re stoked. This is amazing for a true indie show with no big backers. Thank you for all of your support.
And we got a nice writeup in tubefilter.tv. Here’s the link.
It seems there are still a ton of web designers out there who think it’s OK to use the H1 HTML tag to hold a client’s logo. This is a misread of the HTML standards, and makes life difficult for disabled users. Anthony at Designbit feels the same way we do about using H1 for what it’s intended to be used for on a web page.
Last week we surpassed the quarter million views mark with our web series Couch Cases! Woohoo & thank you for your support!
I realized this, watching Tom Petty perform at the Super Bowl. His eyes and face really remind me of my Uncle Chris. Weird. Petty rocked out, I was especially impressed he went for those high notes in “Free Fallin'”.
In mid 2007, when I was directing a big greenscreen project at a local soundstage that also housed a world famous recording studio I found out Tom Petty recorded there. Sandy, the really cool manager of the complex, let me hang out for a while in the studio where Petty recorded. That experience was almost as cool as the fact that a client was paying me to direct a project for them.
Last week we soft launched a site, one that included a lot of video. We’re also still editing in the evenings, getting “Couch Cases” ready for its closeup. It’s not easy, editing at night in between client jobs. But we’re scrappy, we’re kicking butt, and we rock.
I saw my first rainbow of the year, arched in technicolor across Lankershim and Vineland. I love Los Angeles when it rains. Everyone looks and acts a bit more New York than LA, which is a great change. I wonder sometimes if my perception is because generally in LA we don’t need “weather clothes”. So, when it rains, everyone gets out the stuff they had to wear in the crappy weather from back east.
In other news, we’re in the middle of cutting “Couch Cases”. And it’s really f’n good. We posted some photos at “behindthescenes.couchcases.com“.
And I’m also in the middle of some new projects at work. It’s good to be busy.
Speaking of busy, I’m taking a new class at UCLA. Eventually, I’ll get that damn certificate! But for me, this class is about tuning up and making some better habits that’ll help me get some stuff done. I’ve somehow become a working pro, but I have a lot to learn about a lot. I forgot how much I enjoyed UCLA classes, and I’m glad to be back. Nothing like a forced external deadline to drive one, eh?
I’m settled in a for a long night of rendering and writing.
What’s rendering are the final image sequences for my latest television commercial. The client’s really happy with just about all of the work, and that’s great. I’m sure there will be some changes before the spot airs, but it seems like we’re in the ballpark.
This was an interesting spot to create, the client only had a logo, 1 piece of product packaging (in Adobe Illustrator form), a concept, and 1 photograph. I turned that into a 30 second spot, making 3D elements where needed (such as for a product that doesn’t yet exist but which will be in stores this spring) and generally creating a world from almost nothing.
It was fun, if a bit frustrating at times.
We all feel that the CGI and voiceover/music parts of the spot are good enough to compete with spots that cost about 50 times as much. But, as always, there are things I’d have changed if we had the time or budget. That old saw about “Fast, Cheap, Good: Choose Two” really does hold true. Even with technological advances and really talented people involved, some things always just have to wait until next time.
At the same time, I’m pretty proud of the end product. And I can’t wait to get to work on the next one.