Facebook Video/Web Teaser for a New York Fortune 100 Company

Wabi-Sabi

Wikipedia: In traditional Japanese aesthetics, wabi-sabi is a world view centered on the acceptance of transience and imperfection. The aesthetic is sometimes described as one of beauty that is “imperfect, impermanent, and incomplete”.

This is a story about how we made a cutdown for a client, and how imperfection is actually pretty great.

We recently made a Facebook teaser video for MassMutual and their new Coverpath insurance product. It’s part of a longer-form financial services video production we did last month in New York. I’m posting it because this is a perfect example of a situation where a client hires us for a project and then asks us if it’s possible to create more than one deliverable for them.

In this case, the request came in after we’d already filmed. So, I sat down with Jessica (not really, I think she was on one coast and I was on the other) and we figured out a story that hits all the important points of Coverpath.

Visual Effects

We’d already shot the running stuff, and the client approved the story. But I realized to tell this story best we needed to have a slow-motion shot that did not exist. So, into VFX-land I went. Simply slowing the footage looked terrible! After much experimentation, I decided to use Twixtor Pro and its ability to separate elements with alpha mattes. I went into a high-end rotoscoping program called Silhouette to create the rotoscoped matte, then spent a lot of time playing with the results in After Effects to create a pretty realistic slow motion shot.

Enter Wabi-Sabi

The other part of the visual effects for this teaser was the MassMutual logo in 3D, sitting on the grassy knoll. For that, the workflow was After Effects- Cinema4D- After Effects, using 3D camera tracking and HDRI lighting for the logo plus some manual tweaks. It looked great! But after living with it for a day, I realized that the tripod panning shot I’d used was too sterile. Coverpath is all about people. So instead of our pristine tripod shot, I found a gimbal shot that had a lot of “mistakes” in it. It wasn’t totally smooth. It jumped around a bit. It didn’t “settle in”. It was profoundly “human”.

And it was glorious. That’s the shot we ended up using, and of course that meant redoing much of the work. But it was worth it.

Delivering Value

When you’re investing money in a high-quality video or film, it just makes sense to also be able to provide (for a reasonable cost) additional versions and cutdowns to help create buzz for the product/service. Production is expensive. We like helping our clients get the most out of the investment.

MassMutual Coverpath Web Teaser from PatrickOrtman, Inc. on Vimeo.

Video Agency in Action! New York City Financial Services Corporate Film

Here we are in New York, working on the second MassMutual film. Photography by J. Webster Smith II.

Client Testimonial, Video Production Company Review

And lastly for today, here’s a recent testimonial/review from our client Prepdeck. They hired us to create a video for them for fundraising, and it’s raised over 14x their funding goal. Not too shabby.

Please describe your company and your position there.

Prepdeck is an innovative, patent-pending kitchen accessory that helps keep things organized, tidy and stress-free in the kitchen. I’m the founder and CEO.

For what projects/services did your company hire PatrickOrtman, Inc.?

We hired Patrick Ortman to help with the end to end execution of our first commercial and branding video.

What were your goals for this project?

Our objective was to create a sleek, forward-thinking and well-branded production. Ideally, the video aimed to balance an aspirational quality with the broader appeal of our product’s functional operations. We needed multiple edits that varied from 30 seconds up to two minutes in duration.

How did you select this vendor?

I assessed PatrickOrtman, Inc.’s previous work. After multiple conversations with Patrick (Founder & Partner, PatrickOrtman, Inc.), I felt confident his team was the right choice. He took the time to understand our needs and goals. I could immediately tell that he was thorough and could deliver a quality product in line with our vision, no matter what effort that required.

Describe the video(s) and the process in detail.

Patrick took a deep dive into our business to understand our product, target customer base, and overarching goals. We worked collaboratively to write a script, select locations, and vet actors. From there, they flawlessly executed the project from start to finish. We had some last-minute needs and requests, which they always happily accommodated. They delivered what we needed time and time again.

What was your vendors’ project management or feedback process?

PatrickOrtman, Inc. maintained a robust line of communication throughout the entire process. They strictly managed timelines, resources, and deliverables. Patrick was always in control and made sure we felt informed at all times

Can you share any outcomes from the project that demonstrate progress or success?

We used the commercial and brand video to successfully launch our brand in Summer 2018. The video assets PatrickOrtman, Inc. produced were a significant factor in our success. We beat our initial launch goals by more than ten times.  I have no doubt that Patrick’s work played a critical role in those stellar results.

How effective was the workflow between your team and theirs?

The collaboration was excellent. PatrickOrtman, Inc made everything feel comfortable. Our communication was clean and crisp. It was helpful that we agreed on most things. Even when we had different opinions, our incredibly valuable conversations would lead to the best result.

What did you find most impressive about this company?

Overall, the quality of the final result is the most notable criteria for our engagement. I admired the ease with which they worked. PatrickOrtman, Inc.’s willingness to adjust to our changing needs stood out as exceptionally impressive

Fortune 100 Brand Launch Film! Corporate Video

Here’s our latest corporate brand film. It’s for Fortune 100 member MassMutual, and their new Coverpath product. It was played for 5,000 people on a 100 foot screen recently.

 

We’re a Top B2B Video Agency in California, 2018

b2b_companies_california_2018_0

Clutch.co, a leading resource for B2B services firms, has listed PatrickOrtman, Inc. as a leading agency in California for 2018. This is extra cool because the listing wasn’t just about video production agencies, it is an all-services-inclusive list of the top agencies in the state of California that do business-to-business services. They put this information out in a press release, which you can read here. Thanks, Clutch.co!

A New Launch Video, Fortune 100 Client

We’ve been in New York working with a really cool client on their launch video. More soon!

Photo by JW Smith

Photo by JW Smith

Director Patrick Ortman talks with the Talent before filming. Special NY Guest Makeup Artist Gabriela Banda does her thing. And there is coffee.

It was 7 Years Ago Today

7 years ago, we did our very first promo video. This is it, from the archives for your enjoyment.

Back then, PatrickOrtman, Inc. was a digital agency. Which really meant we made websites. But the seeds were planted: the fun stuff was moving on to film and video. So we did, too. Now we have 12 Fortune 500s on our client list, and we’re in both Los Angeles and New York City.

It’s good to look back, now and then. Thank you to everyone who’s been a part of our journey: crew, clients, talent, and friends. So far, so good. I wake up every day grateful that I get to work with such talented and fun people, on both sides of the lens and on both coasts of our country.

ps: here’s some stills from that day of filming, courtesy of Nic Adams.

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Meet Prepdeck! Brand Film Video Production

EDIT: Now that Prepdeck has exceeded its funding goals by about 10,000%, here’s the brand film we put together for them:

photo by Andrew JohnstonCrowdfunding is huge. Companies you know- for instance, Bose- use it to test new products before committing to manufacturing and marketing via traditional channels. And savvy entrepreneurs and companies have learned that having a killer crowdfunding video is the #1 most important tool in their social marketing arsenal. So they’re coming to video production companies and agencies like us to help them create commercial-quality videos for their products.

We helped write, produced, and did the post work on the Prepdeck crowdfunding video. Our Los Angeles studio worked with LaunchBoom! out of San Diego and the CEO of Prepdeck to show off what makes Prepdeck special. And it turned out great!

What’s Prepdeck? It’s a complete meal preparation system, with over 45 features and accessories to help you prepare, measure, and store ingredients. It’s really awesome (we only work on awesome crowdfunding projects, of course). I like it so much that I just bought one, not a giveaway mind you- using my own money. Here’s the link to learn more about Prepdeck and to back it on Indiegogo!

And of course, here’s the video we created plus a couple of promo shots taken by Andrew Johnston:

pdeck2 pdeck1

We’ve Been Selected: Top 5 Video Production Companies in New York!

New Clutch Tagline logo

Clutch, a leading online tool to help businesses find the best creative and technical partners, has chosen PatrickOrtman, Inc. as a leading video production company in New York City for 2018. We’re listed in the Top Five Video Production Companies in the tristate area. This is a big deal for us, because we’re not like a lot of the larger video firms in New York. We’re different because we don’t try to be everything to everybody. We’re focused  on providing high-end corporate videos and commercials. So, thank you Clutch. And happy 2018!

Today We Are Featured on the Homepage of Veer.tv! (VR, Virtual Reality)

Our first virtual reality clip of 2018-  New York Times Square walking test of the Insta360 Pro camera platform- is being featured on the Veer.tv platform today. Veer’s one of the world’s largest and most-respected virtual reality communities. Yay us!

Please watch in 4K, 1080p isn’t quite enough resolution to get the full effect. We originally filmed in 360 degree VR in 6K in 3D, which means stereo visuals if you got ’em. This looks best on your trusty virtual reality goggles like Google Daydream, or whatever flavor of face screen you’ve purchased. It also looks great on mobile phones, with the right app.

And, if you’re doing the YouTube thing, here’s the same clip there.

About PatrickOrtman, Inc.

PatrickOrtman, Inc. is one of the top-rated video production companies in Los Angeles and New York City. We make high-end corporate videos, and commercials for TV and digital for clients that include 11 Fortune 500s.