Author: admin

16Aug

New York Startup Company Testimonial- iCapital Corporate Video

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We love working with startups, and New York’s iCapital Network has been a client of ours for awhile. We’ve watched them grow and now they’re becoming a really big deal in the private equity world. They’re streamlining the whole PE pipeline, and helping investors get involved with an investment class they previously couldn’t access.

Working with startups is always an interesting ride, because the world they live in moves much faster than the typical corporate world. In a startup’s world you have to be nimble, embrace the velocity and frequency of change, and still find the authentic story that will help the startup connect with their audiences. Startups need more than a video production company. They need a partner who knows how to collaborate and craft their ever-changing story.

Here’s what they said about working with us as they’ve grown:

Many thanks for your patience, professionalism, preparation and collaboration over the past few years. Our business is changing every day and you and your team really helped us capture the spirit of our growing start-up!

– Hannah Grove, Chief Marketing Officer

We try to keep a startup or two in our client mix at all times, alongside the larger corporate video production clients and name brands we work with regularly. If your startup needs a great video, contact us at PatrickOrtman, Inc.

1Aug

Producing a Danny Trejo Project for my friend Eric

Crew Photo in West Hollywood

Crew Photo in West Hollywood

I’ve been working on a nice side project lately, producing a Danny Trejo thing. But you’re probably reading this and really  wondering: “Is Danny Trejo as cool as he seems?”. So to cut to the chase: yeah, he really is! Plus, he is one heck of a good guy. I’m glad we got to hang out, and I hope you all go down to Trejo’s Tacos and Trejo’s Donuts. You can’t miss the latter- it’s a pink building with a familiar face on the wall. And after you do that, head on over to my company site to check out the other (mostly more commercial-y) work we’ve been doing this summer!

20Jun

How to Spend Money on Gear Wisely in 2017 (Skip the Camera!)

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This one’s for my fellow video production nerds.

Smart people realize that cameras have been solved. This might be why RED’s new product is a phone. Not a camera. Cameras are done. They’re great. Today. And semi-affordable. The huge gap between “great” and what the average DP can afford is pretty much gone, and if you’re still selling yourself based on your camera instead of your work, you are way behind the times.

Put simply, the most important thing is your talent in using the gear. The gear alone doesn’t differentiate you, anymore. Pros can Read More »

20Apr

On the Importance of Personal Projects for Creatives

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I keep relearning the lesson of how important it is for us creatives to always be working on personal projects. First, they’re fun to do! Second, they let you hone new skills. And third, sometimes they show clients a side of you that they didn’t know about. This can pay huge dividends.

For instance, about a year and a half ago I was in New York more than I wasn’t. I live and work in both LA and New York, and I’m not sure why LA wasn’t clicking for me at that time, but I was grateful that New York was. New York was keeping Read More »

13Feb

Working with Startups on Videos

I’ve worked with a bunch of startups. There’s a certain energy and excitement whenever we get to create a video for a startup. Often they’re even more open to creative ideas than a more established company or brand, too. Some of our startup clients have gone on to win awards at events like TechCrunch, been sold to larger companies, or were able to raise additional funding, in part thanks to the creative work we’ve done together. Savvy startups understand the power of video, and the need for high-quality video marketing content.

Yet, working with startups does have downsides. For one thing, unless the startup is Read More »

6Feb

What Camera Do You Use?

Q: What camera do you use?

A: All of them.

Let me explain. How professionals work is, we choose the right camera for the job. Each camera is  different, and they all bring their own strengths and weaknesses to the party. Anyone who says “Oh, we only shoot on XXX camera” is someone trying to sell what they have to you. Not someone looking out for your interests and choosing the right camera for your project.

 

19Jan

2016 in Review: Thank You!

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2017 has begun with a bang for us. I’m thrilled and grateful for that. But this post, even though it’s the middle of January already, is for last year. 2016, I thank you for everything you gave to us. The many excellent projects, the happy clients, and even the occasional stumbling blocks- thank you. It’s all a learning experience, and I am grateful to everyone who was a part of our year.

In 2016 we laid the groundwork for some Read More »

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