A New Launch Video, Fortune 100 Client

We’ve been in New York working with a really cool client on their launch video. More soon!

Photo by JW Smith

Photo by JW Smith

Director Patrick Ortman talks with the Talent before filming. Special NY Guest Makeup Artist Gabriela Banda does her thing. And there is coffee.

It was 7 Years Ago Today

7 years ago, we did our very first promo video. This is it, from the archives for your enjoyment.

Back then, PatrickOrtman, Inc. was a digital agency. Which really meant we made websites. But the seeds were planted: the fun stuff was moving on to film and video. So we did, too. Now we have 12 Fortune 500s on our client list, and we’re in both Los Angeles and New York City.

It’s good to look back, now and then. Thank you to everyone who’s been a part of our journey: crew, clients, talent, and friends. So far, so good. I wake up every day grateful that I get to work with such talented and fun people, on both sides of the lens and on both coasts of our country.

ps: here’s some stills from that day of filming, courtesy of Nic Adams.

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Meet Prepdeck! Brand Film Video Production

EDIT: Now that Prepdeck has exceeded its funding goals by about 10,000%, here’s the brand film we put together for them:

photo by Andrew JohnstonCrowdfunding is huge. Companies you know- for instance, Bose- use it to test new products before committing to manufacturing and marketing via traditional channels. And savvy entrepreneurs and companies have learned that having a killer crowdfunding video is the #1 most important tool in their social marketing arsenal. So they’re coming to video production companies and agencies like us to help them create commercial-quality videos for their products.

We helped write, produced, and did the post work on the Prepdeck crowdfunding video. Our Los Angeles studio worked with LaunchBoom! out of San Diego and the CEO of Prepdeck to show off what makes Prepdeck special. And it turned out great!

What’s Prepdeck? It’s a complete meal preparation system, with over 45 features and accessories to help you prepare, measure, and store ingredients. It’s really awesome (we only work on awesome crowdfunding projects, of course). I like it so much that I just bought one, not a giveaway mind you- using my own money. Here’s the link to learn more about Prepdeck and to back it on Indiegogo!

And of course, here’s the video we created plus a couple of promo shots taken by Andrew Johnston:

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We’ve Been Selected: Top 5 Video Production Companies in New York!

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Clutch, a leading online tool to help businesses find the best creative and technical partners, has chosen PatrickOrtman, Inc. as a leading video production company in New York City for 2018. We’re listed in the Top Five Video Production Companies in the tristate area. This is a big deal for us, because we’re not like a lot of the larger video firms in New York. We’re different because we don’t try to be everything to everybody. We’re focused  on providing high-end corporate videos and commercials. So, thank you Clutch. And happy 2018!

Today We Are Featured on the Homepage of Veer.tv! (VR, Virtual Reality)

Our first virtual reality clip of 2018-  New York Times Square walking test of the Insta360 Pro camera platform- is being featured on the Veer.tv platform today. Veer’s one of the world’s largest and most-respected virtual reality communities. Yay us!

Please watch in 4K, 1080p isn’t quite enough resolution to get the full effect. We originally filmed in 360 degree VR in 6K in 3D, which means stereo visuals if you got ’em. This looks best on your trusty virtual reality goggles like Google Daydream, or whatever flavor of face screen you’ve purchased. It also looks great on mobile phones, with the right app.

And, if you’re doing the YouTube thing, here’s the same clip there.

More Behind-The-Scenes Shots, these from a Los Angeles Commercial shoot

Hi, Patrick here. The frequent flying back and forth between New York and Los Angeles has its perks and its pitfalls, but I know I’m super lucky to have two amazing crew families between these two fine cities. Jessica (bicoastal producer) and I really love so much about each coast, and I think being bicoastal helps our work continue to improve in interesting ways. So here’s our LA family doing what we do best- making moving pictures!

PatrickOrtman, Inc. Picked for Agency Spotter’s Top 20 Video Production Agencies in USA, 2018

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Agency Spotter has picked us as the #2 video production agency in the USA in their Top 20 Video Production Agencies 2018 edition list. Yippee! Check out their list here.

Filmmaking Fun in New York/New Jersey Brand Video for NPD

We had a lot of fun filming in New York and New Jersey for NPD’s new brand video production. Here’s the photographic proof, shot by Jason Smith:

Help Wanted, Boutique Video Production Company Seeks Everything

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I love that talented, smart, hard-working people want to work with our production studio. Every day we get resumes and inquiries from at least half a dozen people who’d possibly make great co-conspirators in our company.

And that’s a problem. Meaning, we are a boutique video company. We don’t have an HR staff: the partners are our HR staff. And there’s not enough time in the day to watch every reel and to personally respond to everyone. Not even close.

This is a part of our  business that, frankly, we’re still figuring out. So it’s not rudeness if we don’t get back to you. And it has nothing to do with your worthiness or talent. Mostly, it’s that we’re not looking to fill a position that you’d be right for at this time.

And yet, I don’t want to discourage someone from sending us their stuff. Because once in a while, someone has perfect timing and their work comes across our desks just when we’re saying something like “wow, we could really use a great motion graphics designer”, or “I wish we had a junior director/dp in xxx city”. Or whatever.

We keep your stuff when you send it to us. We have files. We tag your emails and your reels so we can pull you up when needed. It’s just, we might not respond directly to you until we do have an immediate need.

We’ll keep working on our hiring process as our company grows. I just want those who share their creativity with us to know that I do appreciate it, and you. Thank you.

 

2017 In Review Part One: When a Project’s Not a Good Fit for Us

We do commercials, DRTV, and higher-quality corporate/promo/brand videos for clients and agencies. We get a lot of client inquiries, and as our business has evolved it’s become clear that a percentage of these leads are not a good fit for us. There was a time when we went after every lead that came our way, but that’s really inefficient for us and it’s not right for every potential client. So, in the past couple of years we’ve been working to refer leads that we don’t match with to video production companies that might be a better fit for their needs. We haven’t asked for anything back from these companies, we do this because it’s the right thing to do.

In the past year we’ve referred maybe $80,000 of video work to smaller companies in Los Angeles and New York who could use the business. I feel really good about that. See, I don’t believe life is a zero-sum game. I think life can be a win-win. I feel like being clear about the kinds of projects we do helps us focus on our strengths and attract the right kinds of clients for us. And I feel that referring business to other companies when the lead isn’t a good match for us helps the overall communities in which we operate.

One of our core values is giving back, and we’ll keep on helping others in the new year.

 

About PatrickOrtman, Inc.

PatrickOrtman, Inc. is one of the top-rated video production companies in Los Angeles and New York City. We make high-end corporate videos, and commercials for TV and digital for clients that include 11 Fortune 500s.