We do commercials, DRTV, and higher-quality corporate/promo/brand videos for clients and agencies. We get a lot of client inquiries, and as our business has evolved it’s become clear that a percentage of these leads are not a good fit for us. There was a time when we went after every lead that came our way, but that’s really inefficient for us and it’s not right for every potential client. So, in the past couple of years we’ve been working to refer leads that we don’t match with to video production companies that might be a better fit for their needs. We haven’t asked for anything back from these companies, we do this because it’s the right thing to do.
In the past year we’ve referred maybe $80,000 of video work to smaller companies in Los Angeles and New York who could use the business. I feel really good about that. See, I don’t believe life is a zero-sum game. I think life can be a win-win. I feel like being clear about the kinds of projects we do helps us focus on our strengths and attract the right kinds of clients for us. And I feel that referring business to other companies when the lead isn’t a good match for us helps the overall communities in which we operate.
One of our core values is giving back, and we’ll keep on helping others in the new year.