One of my favorite projects late last year was a series of tv commercials I wrote, directed, and produced for Los Angeles real estate company Westside Rentals. We got a great cast of talented actors, and our awesome LA crew really did a great job. One of the things I truly appreciated about working with Westside Rentals was how they insisted on working with us as the agency as well as the production company on these spots- it was gratifying to see our shared vision come to life in such a complete way.
And then, Westside Rentals got bought by Apartments.com. When I found out about that, I figured our commercials were done. I was wrong.
The new owners loved our work. In fact, they loved it so much that their creative team at kickass advertising agency rpa thought up a way to bring in Jeff Goldblum to crash our commercials, as the key part of their campaign to educate the world about how Westside Rentals is now a part of Apartments.com.
That’s why you’re seeing our commercial all over the place, again. The actors are happy to see their work getting a new life, and I’m happy the client was so thrilled with our work that they brought it back. And now we get to bask in the glow of Jeff Goldblum being a part of our project. That’s pretty cool, along with the co-director and co-producer credits, of course.
And here’s what the President of Westside Rentals had to say about working with us on these commercials:
“PatrickOrtman, Inc. was on the shortlist for our TV commercials from the start. Patrick’s work is excellent, and he’s easy to work with. But what impressed me most was how he took a real interest in our company. He listened to my needs and wants, and he responded with ideas that fit those needs and wants. When I came back with changes, he worked with me- he did not try to force ideas that wouldn’t work for us, nor did he blindly do what we asked. Instead, he took an ownership role in the process, and was a true creative partner. Of course, Patrick and his team’s ability to execute on our shared vision was also highly impressive. We’re very proud of the TV commercial campaign Patrick created for us, and we look forward to working with him again.”
– Kevin Miller, Westside Rentals
Patrick Ortman leads his eponymous video production company out of his Los Angeles studio and New York office. He also flies a lot in metal tubes for clients across the planet.