I’ve been shooting in 4K+ since 2007/2008. But the truth is, outside of film festival stuff, it’s been too unwieldy to deliver 4K masters to clients. I’m happy to say, that’s changed. Here’s our latest, a UHD agency cut of a spot we did in New York last month. It’s not 100% UHD- we have to redo the VFX in a couple of shots, and tweak a couple of things before it’s final. But wow, the detail’s awesome! In fact, for trademark reasons we’ll need to now add a couple of other VFX shots to this spot to obscure now-visible-in-4K details.
Over the next few months, I’ll be re-uploading more from our catalog in 4K/UHD.