25Apr

Reflections on Video Production: Los Angeles vs New York

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I just finished a Los Angeles video production for a client. It was a blast, as usual, but I can’t talk about it just yet. Instead, today I’ve been reflecting on the differences and similarities between making a film or commercial in New York versus Los Angeles.

What I love about making videos in Los Angeles:

  • The weather, it’s almost always sunnyish.
  • I like getting in my truck and being able to pick up stuff from the rental house easily. I tend to rent “big stuff” in LA. But then, I have to, because it’s almost always sunny in LA (it’s a pro and a con).
  • The actors and crew are fantastic, in Los Angeles.
  • LA can look like almost anywhere in the world, for locations.

What I love about doing it in New York:

  • You can shoot on the street without being arrested or needing a permit, unless you bring big stuff and stop traffic.
  • New York looks… well, it looks amazing. There is no other place that looks like New York, and it is glorious (that’s a pro and a con).
  • The actors and crew are fantastic, in New York.
  • The subways are really efficient if you can be super-light. This doesn’t work for many jobs, but sometimes- especially for corporate videos- it can.

I work and live in both places. LA is Hollywood, and New York is Madison Avenue and Wall Street. Both are relevant. I think the nature of the industry is such that if you want to be successful you need to be in both places, depending on your craft. Certainly being solidly on both coasts has helped my business.

Yet, I still end up on planes to other places frequently. Because clients come from all over the world, and you must go where the work is. But that’s a story for another day.

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