For some reason, a lot of video production companies and creative agencies don’t like talking about budgets until late in the game. That’s not how we work. In fact, one of our very first questions we ask clients is “what’s your budget for this project?”.
There’s two very good reasons why we are upfront about money when speaking with a prospective client:
- Budget drives scope. If a client comes to us and says “I have $XXX to spend”, we can set expectations immediately, and come up with creative directions that make the most of what they have. It’s like buying a house- how weird would it be if a buyer came to an architect and said “I want a house!” and the architect had no direction from the buyer on their overall budget? When you’re buying a house, your budget helps determine how big the house is, where it’s built, and how nice the finishings are. An architect wouldn’t randomly create blueprints for you without having an idea of the parameters in which he must work. Nor will we.
- It weeds out tire-kickers. If you can’t even say approximately what your budget is for a project, it’s not a real project, yet. If someone wants to get a rough feel for how working with us would be in the future, great. We’ll talk to you for 5 minutes on the phone, we’ll even give you some sample budget ranges, maybe. But we will not make up proposals for clients whose projects do not yet exist.
Our overall philosophy about “the money talk” is this: our time is our most valuable asset. We don’t want you to waste our time, and we don’t want to waste yours. So, being honest and upfront about budgets from our very first contact is a very important thing.
Interestingly, most sophisticated clients embrace our approach, and that has made us a very in-demand agency in both New York and Los Angeles.