Fun in Casting for a TV Commercial

This week we officially started preproduction for a new TV commercial. I love new beginnings. Of course, we’re behind the 8 Ball on securing locations, but I’m hopeful my contacts and our awesome friends (especially Gary) will be able to help us out and let us create something that’s visually fantastic for this spot.

The exciting thing is, we did casting this week. Unlike a lot of TV commercials, this one actually has a concept and the client’s put some thought into their brand. So finding the perfect people to help realize his vision is paramount. Jess and I set up shop with the client at Spacestation Casting (my favorite for smaller projects) in Hollywood, and we saw about 60 people. I think out of that 60, only two didn’t really give of themselves- everyone for the most part was, as good actors are, very giving and open and fun.

It’s hard to be an actor. You’re running around Los Angeles all day, popping in and giving of yourself for a few minutes, then back in your car and onward. You’re constantly honing your craft, taking classes, performing in theater and web series projects. And you work hard at keeping your instrument in tune. You meet a lot of people, and it’s a life filled with hundreds of “no”s, yet it only takes a strategic few “yes” calls to turn your life around. I respect actors.

It’s also not so easy on the other side of things, if you do it right. Most casting directors are lazy, and they don’t do it right. I do. I feel if I’m meeting people who give of themselves, it’s incumbent upon me to give of myself, too. So I work hard at remaining present, engaged, and open to the actors I meet, and I genuinely try to help them create the performance they need so they get the job.

It’s kinda like going to 60 auditions in one day. But it’s worth it, when you find the right fits for the project at hand.

Onward.

Posted by in Filmmaking, Rant

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PatrickOrtman, Inc. is one of the top-rated video production companies in Los Angeles and New York City. We make high-end corporate videos, and commercials for TV and digital for clients that include 11 Fortune 500s.