On Camera Technology & Filmmaking

patrickErnest

This is how we got beautiful, cinema-quality 720p HD, 35mm-sized sensor imagery only a few years ago. This was state-of-the-art, a Panasonic HVX-200 with a 35mm lens adapter and external monitor. Unless you were shooting a project in the very-high-end, you had to deal with Frankenstein-like contraptions like this to get a beautiful, filmic look to your HD footage.

Our new Canon EOS C-100 gets a massively better image and can almost fit in the palm of your hand. Our RED MX is bigger, but gives an arguably even better image than the c-100 (I say arguably, because the RED gets its butt kicked in low-light and skin tones by the Canon C-Series).

The thing is, these days we all have an embarrassment of great camera choices. If you’re making a movie, a high-end corporate film, a tv commercial: the tools are there. Now it’s up to you to make your tools sing.

That’s why I don’t hang out on camera message boards so much, anymore. It doesn’t matter to me if we’re shooting RED, Arri Alexa, Canon… whatever. They’re all good, they all have their uses. And I think that’s a healthy attitude. In the end, when I make a film it’s not about worshipping camera specs. It’s about telling a story.

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PatrickOrtman, Inc. is one of the top-rated video production companies in Los Angeles and New York City. We make high-end corporate videos, and commercials for TV and digital for clients that include 11 Fortune 500s.