We love helping clients create memorable videos for their websites. But often we’re approached by clients who know they need a video, but don’t understand that a script is really important. A good script, or at least a solid treatment, is really the only way to make sure you’re creating a video that’ll meet your goals. And it’s far cheaper to make changes to a script than to a finished production.
Sure, there’s times when a script isn’t vital- times when you’re doing interviews and getting soundbites, for instance. But even then, a rough treatment will help ensure you grab everything you need, which saves you time and pain in post.
It’s like building a house- you really need some sort of blueprint, or you’ll end up building something terrible that’s a complete mess. Or something gorgeous that’s just not what you wanted. Either way, it’s not useful to your business- or at least, not as useful as it should be.
When we can, we try to educate the client about the importance of having a script for their video. Most of the time, they listen, and the collaboration is fruitful. Sometimes they don’t. We try to avoid those situations as much as we can.