A couple years back, AdWeek wrote about a study by Dynamic Logic on the effectiveness of reusing your existing TV commercials on the web vs. creating new, web-focused video advertising for your brand. The results? Both have a place, and you can use both effectively. Original web video does better on converting people to customers, though. Here’s a link to the original article.
And a special shout out ‘thank you’! to our friends and colleagues at Explore Media in Indiana for pointing out this ‘oldie but goodie’!