When we first started building websites and creating promo videos for clients, we were open to any CMS, any camera, any software app or technology out there that looked promising. We were brand new, and trying new things was a lot of fun for me and my team. We’re still constantly evaluating new technologies and tools, and bringing the winners into our toolkit. But over the past two years we’ve settled on a core group of tools- from the RED cameras we love to shoot on, to our favored CMS (MODX) for building websites and web applications, and a standard set of dev and post production tools.
Why? Because professionals specialize.
It’s impossible to deliver amazing, stunning results when you’re constantly fighting with your tools, and learning how to use them. But by finding out which tools work the best for you, and really learning them inside and out, they become like extensions of your mind. This opens you up to putting your efforts into the job- not the tools. It allows you to focus on the story you’re telling, or the user experience you’re building. Plus, it makes for projects that have fewer errors or delays during production. That’s huge.
Again, I’m not advocating a closed-system mentality. You need to be constantly trying new things. But having a reliable, extremely high competence in a core set of tools can help your digital agency succeed. I highly recommend it.