This is a short video I made, showing the difference that quality video post production makes for every project- even local and regional tv commercial productions. You’ll see several examples of how I improved what was shot for each scene, resulting in a much more dynamic and interesting shot for the client.
Pretty much every quality tv commercial, television show, and film uses a ton of post production work. Sometimes this means changing a drab, overcast day into something more sunny and vibrant. Sometimes it means taking a dirty river and making it look like a place you’d want to swim in. And sometimes it means inserting or removing items in a shot. Quality post production services can absolutely help tell a client’s story, and in the competitive world of tv commercials, it’s an absolute necessity.
Most people don’t realize how much each image they see, online or on television, has been altered. So it’s totally understandable that a lot of clients wouldn’t understand that you really need a decent post production budget when you’re doing a local or regional tv commercial.
I hope this video sheds some light on the kinds of things professionals can do to make your business look amazing.
Patrick Ortman is a tv commercial director, and his Los Angeles based, world-traveling production company creates award-winning, successful video marketing for clients across the USA and abroad. You can contact him here.