Patrick Ortman, Inc.

New TV Commercial: “Eyeball”

Written By: admin on February 20th, 2012

Here’s my latest TV commercial project: “Eyeball” featuring edgy London lingerie company Agent Provocateur.

Starring Melissa Cabral and Hays McEachern, and written by Britt Benston, Kathi Funston, and me. Production design by Pam Chien. Makeup & Hair by Gabriela Banda. Camera Assistant Katie Ferraro. I directed, edited, and did all the visual effects work.

This one was tough- two visual effects artists who’d worked on major motion pictures like “Harry Potter” and “Captain America” failed me. They said it couldn’t be done. One fired visual effects guy told me “if you can do this shot, you can do anything”.

So, there you go. I can do anything.

Seriously, it’s all about creative thinking and finding a way to sell the gag to the audience. Think inside the box, and they’ll take you home in one.

Shot on RED MX, color in DaVinci. VFX in After Effects, Mocha, and SilhouetteFX. Thanks, Marco.

Enjoy!

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