This 30 second spec TV commercial was written by Doug Tracy, animated by Tim Smyth, and directed by Patrick Ortman. We shot it on a Canon 7D, using Dragon stop motion software. It was edited in Final Cut Pro, using a lot of plug-ins to give a bit of a distressed film look. Enjoy!
Interactive Media Award Press Release (MPAC)
Written By: Heather on March 22nd, 2011
Los Angeles Digital and Interactive Agency PatrickOrtman, Inc. Wins Outstanding Achievement In Website Design and Development from Interactive Media Awards
STUDIO CITY, CA — PatrickOrtman, Inc., an award-winning digital and interactive agency headquartered in Los Angeles, California., today announced that it has been awarded Outstanding Achievement in Website Development by the Interactive Media Awards™ for its work on the Muslim Public Affairs Council Website. The honor recognizes that the project met and surpassed the standards of excellence that comprise the web’s most professional work. The site was honored specifically for excellence in the Nonprofit category.
The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the site had to meet strict guidelines in each area — an achievement only a fraction of sites in the IMA competition earn each quarter.
Patrick Ortman, CEO of PatrickOrtman, Inc., said, “It’s an honor to have our work recognized by the Interactive Media Awards. Being granted entry to such an exclusive club by the Interactive Media Awards is testament to the true standard of excellence by which PatrickOrtman, Inc. operates. I’m thrilled with our design and development team, especially Ryan McMaster and Jeff Whitfield, who contributed greatly to the project’s success.”
About PatrickOrtman, Inc.
PatrickOrtman, Inc. offers full-service website design, social media marketing, and high-end video production company services to clients worldwide. They create digital marketing projects that range from website redesigns to TV and Internet commercials and promos, sometimes working in concert with a client’s advertising agency, and sometimes as the digital agency of record. Their clients range from the Fortune 500 to smaller companies and organizations. They are based in Los Angeles, California and are privately held.
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New Website Launch: TruckAccidents.com
Written By: admin on March 22nd, 2011
We’re happy to announce that we’ve completed a major overhaul and redesign of truckaccidents.com. The new website is based on web standards, and uses a state-of-the-art MODx CMS, with WordPress blog integration. The website also includes a bunch of new video content, shot on RED and posted at our edit suite in Los Angeles.
The website was a huge team effort, and we’d like to thanks our awesome teammates Amy Gallaher-Hall (lead designer), Jen, Gradiva, Crystal, Corinne, Tyler, and of course Jeff.
You can view the new website at www.truckaccidents.com.
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We Won an Interactive Media Award
Written By: Patrick on March 9th, 2011
We won an IMA Outstanding Achievement Award for our website we created for MPAC- the Muslim Public Affairs Council. Usually these awards go to much larger creative/design firms who have much larger budgets. So, we’re kind of stoked. It’s nice to be in the company of bigger agencies like Happy Cog and Huge, Inc.
We had a great team for this project, hats off to everyone! I’m especially happy that this award goes to our first collaboration with Collabpad, and that we chose MODx as our Content Management Framework.
Sure, we’re prepping a proper press release about all this. But in the meantime, here’s more about our award:
Congratulations! We are happy to announce that your entry into the IMA competition, the Muslim Public Affairs Council Website, under the category ‘Nonprofit’, has won the IMA Outstanding Achievement Award with an overall score of 462.
To win an award your entry had to successfully pass through our comprehensive judging system. Our judges utilize a points-based scoring system which allows each entry to receive a maximum of 500 points. By adhering to the specific guidelines and criteria of this system our judges are able to maintain the highest degree of fairness, accuracy and integrity; competently and effectively evaluate entries; and, deliver clear results.
Our individual scores were as follows:
Design: 91
Content: 95
Feature Functionality: 98
Usability: 92
Standard Compliance & Cross-Browser Compatibility: 86
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More Thoughts on Twitter for Business
Written By: Patrick on March 7th, 2011
We were one of the first companies to get into Twitter as a marketing tool and way to stay in touch with clients and colleagues. But lately, something hasn’t been sitting right with us about Twitter. For us, it’s time to completely change how we use Twitter… and a big part of that is a massive reduction in the amount of time we’ll be spending on the service.
Quitting Twitter has become a bit of a fashion lately, with high-profile celebrities abandoning it for charity or personal/business reasons. For us, our decision’s been more of a pragmatic one: there’s just too much noise on Twitter to make it useful for us. Even when we had a fulltime person culling through our followers, setting up lists, etc., the signal-to-noise ratio made Twitter something that rapidly went from semi-useful to useless for us. Twitter’s become much less of a conversation, which is a shame. It’s more like a very noisy broadcasting and self-promoting medium, and that’s no fun.
We’ll still check our Twitter feed now and then. But we won’t be tweeting much, anymore. Sure, when something big and cool happens we may let loose a tweet. But I don’t see the point in adding to the noise, or culling through it looking for the good stuff, anymore.
That’s the thing about social media. It’s constantly changing. I completely understand that many businesses have done well with Twitter. And I know legions of self-described ’social media experts’ will scream that Twitter’s awesome. But its time has passed, for us.
Subject to change, of course.
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