Here’s a new tv spot I directed for Midwest law firm E.J. Leizerman & Associates. The firm’s been around for over 30 years and has become an important part of its community. The brief for this commercial was to create an honest, folksy look at the firm’s hometown of Toledo, Ohio, highlighting their roots and mission. It was a lot of fun, shooting around Toledo- especially the day we mounted the RED camera on our picture car.
The spot actually had a huge amount of post production- we replaced skies, water, did a fair amount of motion tracking items into scenes, and some rotoscoping work. The tools we used were RED One and Canon 7D, Final Cut Pro, the Adobe Master Collection, Shake, Imagineer Systems Mocha, and an acoustic guitar.
The spot is now airing on broadcast and cable in the Midwest.
Client: E.J. Leizerman & Associates
Title: You Know Us
Producers: Michael Leizerman, Patrick Ortman
Version: Director’s Cut
Length: 30 sec
Director, DP, Editor, Visual Effects, Composer: Patrick Ortman
Writers: E.J. Leizerman, Michael Leizerman, Patrick Ortman
Camera Department: Jacob David, Joel Washing, Phillip Stark
Second Unit Photography: Jacob David, Joel Washing
Sound recordist/mixer: Larry Gold
Gaffer and More: Rick Thomas
Dolly Grip: Michael Leizerman
Makeup: Betsy Leizerman
Color: Hugh Keller
Assistant Editor: Brandon Balin