There are many times when it’s important to focus, and I haven’t yet met a web designer or digital production person who was incapable of Yoda-like concentration and focus, when the situation demands.

But sometimes, it’s a bit easy to be so focused on the minutia that one can miss the bigger picture, and if you’re a boutique digital agency like we are, that can really hurt you. There are times when one needs a larger perspective, and this is particularly important when choosing a new client.

I know, I’m used to some static from web guys everywhere- “what do you mean, choosing a client? That’s a luxury most of us mortals don’t have! We take what we can get!” I hear you, I do. But every time I’ve believed that- that we needed to take what we can get- it’s bitten us in the butt. You’d think I’d have learned by now, but I’ll admit that even I sometimes forget that it’s important to be picky when you decide who to work with. Everyone needs a reminder, once in a while, I guess.

Here’s a few questions I like to ask myself and my team before we take on a new (more…)

Last weekend a client called us, they found out another digital agency had stolen our work for her company and was claiming it as their own. Uncool! Unfortunately, there’s a lot of unscrupulous web shops out there who are not honest. Here’s our CEO’s reaction to the situation: