Hey, MK here. Welcome to another edition of Social Media Marketing Friday! In this edition, we speak of Harvard’s recent assertion that social media rocks. It gives me a tingle to read things from Harvard. Let’s all go to HARVAAAARD! Brings up memories of watching Saved by the Bell when the guy who owned The Max (Max) pretended he was a Harvard recruiter so Jessie would look better and the people from Stansbury would take a look at her.
But I digress.
I just read an article, backed by Harvard research, regarding Facebook and how effective it is as part of a marketing plan. Heck YES it is! I like to think that social media brings out the conversation in people in an online discussion. A Facebook fanpage is an excellent place for this….especially with the “discussion” tab and comments in general.
In fact, our own Facebook fanpage work has produced great results for our clients. Two recent wins include new business for our adoption client, and a huge uptick in first-time callers for our psychic client. These results were reached only after a few months of a solid social media campaign that included a Facebook fanpage and some time dedicated to working the fanpage.
That’s really key- you must be willing to devote time and resources to your Facebook marketing. It’s not magic. It takes effort. But the payoff is incredible.
Of course, as stated in the Harvard article, “Social media marketing must be employed judiciously with other types of marketing programs.” This is a no-brainer. it’s true with all forms of marketing. You must also be prepared to go both online and offline (omg i said offline!!!!) to reach the masses NOT on the Internet or at least those that don’t do the social networking thing. Depending on the client, we at POINC figure out a complete digital marketing package, it’s the only way!
