Typography is important. Blame it on sIFR- the original scalable Inman Flash Replacement for text on websites. It was a little clunky, it was often hard to implement, but it looked freakin’ cool. Web designers everywhere began implementing text replacement in the headers of their websites, and suddenly the web looked a lot better. Plus, it degraded pretty well if your browser didn’t support Flash. First, do no harm, right?
These days there are other text replacement alternatives that are a bit easier to use, like Cufon and Typekit. We use them both, depending on the client and their audience. These technologies let designers take typography on the web to the next level, and they help bridge the “design gap” between Flash-based and web standards based website designs. And that’s a very good thing, seeing as Flash-based websites kind of suck from a usability and maintenance standpoint.
If you’re a designer, you need to know about typography on the web. Go beyond Arial and Verdana, get creative, and watch your websites blossom!
Gap photo by The Lab
