Does your company have video online? If not, you should. And if you do, you should know this: YouTube and Vimeo have both announced new upgrades to their video offerings. YouTube will now offer true 1080p HD video, previously one was limited to 720p video. Vimeo has began re-encoding their video content so that it plays back on iPhones.

We got the email from Vimeo that our web series Couch Cases had been converted to iPhone format yesterday, which means that they’re rolling things out even faster than they’d promised. This is great news, we love Vimeo.

Web video is absolutely a must-have for companies and businesses of all sizes. The fact that the leading video sites now offer the ability to present professional quality video suggests that many businesses are starting to realize that their online video marketing materials need to look great, just like their television advertising and other corporate video.

If you want to look your best online, you need to plan for the future. We’ve done that with our RED One digital cinema camera system- it shoots in 4K, which is several times 1080p HD. This means that our clients’ videos will look stunning on YouTube as it transitions to 1080p. Yes, it costs more to shoot on a professional camera system with a professional video production crew, but now our clients are still thrilled, while other businesses are scrambling to catch up.