Today RED announced their revised roadmap for their 5K+ digital video camera systems. Those of you who are a little on the techy-geeky side of things know RED for their amazing first-generation ultraHD video camera, the RED One.
The RED One is the camera of choice for our company, and we use it on almost every job. It provides a stunning image, and our clients love what it does for them. Well-exposed, the RED One basically gives you digital (more…)
Barb Dybwad over at Mashable reported that Australia’s Griffith University is making a Twitter class part of its required curriculum for journalism students. Meanwhile, it’s become utterly common for bloggers to routinely acquire press credentials, and our little digital/interactive agency’s been given full-on media passes for events we’ve covered without anyone batting an eye.
This is not how things used to be. Those of us who’ve been part of the whole Internet generation started out as fringe players. I remember when bloggers were looked down upon in a big way. Heck, I remember a time in the 1990s where I had a client tell me she thought the web itself was a fad.
When we produced the Internet’s first-ever rock concert on the web, scooping MTV veejay and Internet pioneer Adam Curry (more…)
We’re testing a new content delivery network (CDN) called Influxis, in Los Angeles, California. This is a test of their default video player, and we’ve included our Spring 2009 video production ShowReel as the (more…)
A beautiful website and online presence is vital for any business, and it’s especially important if you’re trying to launch a new brand or jumpstart one that’s been underperforming. Yet most businesses underestimate the importance of presenting their ideas and organizations in the best possible light. After all, they reason, our product is amazing- shouldn’t that be enough? In a word, no.
Your industry and product type don’t matter- even scientists need to work to make their ideas beautiful. As Robert March says (more…)
I spent a week traveling, and airline scheduling being what it is these days, I spent a fair amount of that time in various American Airlines Admiral’s Clubs inside airports. I love these special, members-only clubs because each visit gives me a chance to see what each club thinks will make its members happy and relaxed. Last week, the Dallas, Texas Admiral’s Club won my award for “coolest airport lounge, ever”.
As the leader of our eponymous company I’m fascinated with design that looks great and works great. If you have something that’s ugly but works, you’re missing out on the potential joy and happiness your users should associate with your brand. Even if you have something special to offer, a functional but ugly website will make your users run away thinking you’re low-end and tacky. Or a fly-by-night company. If you have something pretty that doesn’t do anything, that’s just as bad.
Great design is practical and beautiful. And rare. That’s why (more…)
