Last week, a potential client and I were having  discussion about their company’s digital marketing needs. The company’s a small organization, and one of their concerns was that my company may be too large for their needs. This potential client was worried that we only work with large accounts.

Nothing could be further from the truth.

After all, we are a boutique digital agency, and one of the beauties of being a boutique is you get to decide who to work with, and you get to work in a much more hands-on manner than the bigger, slower, assembly line shops. A diverse client base is a big part of our continued success, and I make a point with our team that we must nurture all of our clients, no matter the size. You see, like any successful digital agency we’ve had months where our smaller accounts have saved the day for us. We’ve also watched a number of smaller accounts “grow up” into quite large, multinational corporations (I like to think their growth was helped along by our involvement with them in the early days).

Oftentimes, it’s very gratifying to get to work with a smaller company because they usually listen to us more, and that lets us craft cost-effective campaigns that really push the limits and stretch our creativity.

Some pundits and commentators seem to think a digital agency should carve a very specific niche for itself, to be successful. I disagree. While the majority of our work is for medium sized and larger companies, the smaller projects and clients we’ve worked with have allowed us to stretch creatively on a budget, and have kept us sharp. I feel like our smaller client work has benefited our large accounts, because we are able to stretch on smaller jobs.  And our large account work has definitely benefitted our smaller clients.

So now, in case you didn’t know before: we come in several sizes. And we taste great and offer extraordinary value at any size.