A secret weapon of successful digital agencies is passion. If you want to be a superhero, you need to have passion. Passion for your craft, passion for your client, and a passionate belief that what you’re doing for your client will positively affect their business.

Passion for your craft means you wake up (more often than not) excited about learning new skills and mastering techniques. When you’re passionate about what you do, you’re constantly improving and expanding your knowledge and trying new things. You’ll start to look at client projects differently- no longer will you do the bare minimum to get the job done, while leaving huge future problems to be dealt with later on by some other company. It’ll become very important for you to get the job done right, and you’ll be able to help your clients make use of the latest-and-greatest advancements in the field.

A passion for your client means you truly believe in what they’re trying to accomplish. Even the best ad agency guys can’t do great (aka effective) work for clients they don’t believe in, according to David Ogilvy in his classic book “Ogilvy on Advertising”. So jump in! For instance, when Ogilvy landed Rolls Royce (more…)