Sometimes clients still ask us about why the internet is so important, and how to get up to speed about how the business environment’s changed and guidance with the opportunities and pitfalls that this brave new world brings.

Even though it’s about nine years old (which is forever in Internet time), I still like to point clients towards The Cluetrain Manifesto. Sure, it’s getting a bit long in the tooth, but what was once thought revolutionary and provocative has now become commonplace. Any company that wants to make it online needs to read and understand- and implement- the basic tenets of this book.

I just found out that there’s a new 10 year anniversary edition of the book coming out shortly, and in the meantime the text of the original book is at the link above, for free. Enjoy!