We’re finishing up some greenscreen tests, and getting ready to go into the soundstage on Friday. The RED One is performing flawlessly, and our previz looks really good. Most importantly, we have some very cool actors lined up.
Things are looking up!
It’s tough to choose a web design company. And most articles about web design and search engine optimization concentrate on content. After all, everyone knows ‘content is king’, and there’s no denying that having unique, well-written content on your website will draw customers and improve your Google PageRank. But if you’re looking for happier customers and even higher traffic to your company website, there’s another part of the equation you need to address. It’s the actual structure of your website and of your web pages.
I’m talking xHTML and information architecture, web standards and semantic markup.
It may seem a little bit less exciting than writing amazing content, but if you don’t devote the time and energy to a well-structured website you’ll find that your amazing content isn’t getting the exposure it deserves.
Sometimes, this can make the difference between your company being successful or failing miserably. (more…)
is a “phase one” website for Luvasil, a vaginal moisturizer and lubricant. We like that the product is 100% natural, which is a huge change for these types of products.
Another huge change is in how we built the site. We’ll be adding features and a lot more content to the site over the next few months, but even this temporary site has a lot going on.
We implemented an easy-to-use “Tell A Friend” feature in the footer that lets people share the website with their friends on Facebook, MySpace, LinkedIn, and through Email.
The site is 100% web standards based. This means it’s accessible, easy to use, and a lot more search engine friendly than the typical website.
We’ve been standards advocates for a long time, but for this project we took a lot of tips from Andy Clarke, and his most excellent book on creating CSS-based websites “Transcending CSS“. Andy codified a lot of the newest techniques that a modern web design company should be using in their work. Thanks, Andy!
We’re starting to implement CSS3 into our websites, where possible. If you view the site through modern browsers like Firefox, Chrome, or Safari, you’ll get rounded corners and other CSS3 goodies. If you’re on IE8 or IE7, you still get a pretty site that takes advantage of transparent PNGs for visual effect.
And while the site works just fine in IE6, it doesn’t look as pretty as it does in modern web browsers. The client agreed with us that we could finally not worry so much about perfection from a web browser that’s circa 2001. Just like Facebook and other sites.
We’re very pleased, and can’t wait to show you the forthcoming “version 2.0″.
By the way, the “version 2.0″ of the Luvasil website will be powered by ModX.
PatrickOrtman, Inc. is expanding, and we’re better than ever! Where film meets web design, we’re there. We recently merged the film production team from Genius Monkeys with the web design team from Empty Street Productions to form a team of creative professionals that can do it all.
Founded in 2006 by Patrick Ortman, Genius Monkeys is a Los Angeles based HD and 4K video production company that creates television commercials, web video, and tradeshow industrials. Known for our impactful storytelling and use of cutting-edge technology, Genius Monkeys was one of the first digital production companies to use the RED One camera system, and we have been featured along with Patrick Ortman in TubeFilter.tv, USA Today, and the Toronto Star.
PatrickOrtman, Inc. would also like to welcome the web design team from Empty Street Productions to the fold. Empty Street was one of the world’s first web design companies and is known for creating innovative corporate websites for clients like Kimberly-Clark, Universal Pictures, and BellSouth.
Founder and CEO, Patrick Ortman, says:
Twelve months ago, video wasn’t really something our web design clients wanted to talk about. But things change. Technology evolves. Now, almost all of our web design clients are extremely interested in video for their websites, and some of them are pursuing web and broadcast TV spots with us as well. It’s smart for companies to embrace video as part of their marketing plans. With this change in attitude, I felt that it was time to finally bring these world-class video and web design teams together under one roof. We’re excited about the enhanced services we are now able to offer our clients.
So, what do all these changes mean for current or new clients?
Full-service solutions, where film meets web design. Work is continuing as usual, and our clients will be dealing with the same creative teams as before. But we now have the ability to craft even more dynamic and cost-effective solutions for our clients. Simply put, things are getting even better.
