Patrick Ortman, Inc.

Diversity, Inc. Online Video Project

Written By: Patrick on April 27th, 2008

This weekend we shot the intro for Yoji Cole at Diversity, Inc.’s new online video series on being biracial in America. We also edited a previously-shot interview for the initial installment of the series.

We shot the footage on one of our Panasonic HVX200s, using only natural light and one reflector.

Yoji Cole, Diversity Inc.

New Television Commercial Spot: Biotene PBF Mouthwash

Written By: Patrick on April 21st, 2008

This spot begins airing nationwide in early May. Check out our work page for a preview of the new Biotene PBF Mouthwash 30 second spot.

We created the spot using After Effects, Shake, Motion, FCP, and Bias Peak Pro. 

Update April 22, 2008: We’ve been asked to temporarily pull the spot until May. However, if you click on the Work link above, you can see the new trailer for our show Couch Cases.

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The Face of New Urbanism

Written By: Patrick on April 15th, 2008

I am a New Urbanist. There, I said it. It’s true, but I never set out to make a statement by my living situation. I simply needed a place to live, and after looking at shitty place after shitty place I just chose the place that didn’t suck as much as the others. That place happened to be a loft style place in the NoHo Arts District. Which, it turns out, is a major example of New Urbanism, Los Angeles Style.

For those who, like me until very recently, are ignorant of exactly what New Urbanism means, click here.

Sounds great, huh? I mean, living here means I’m all ecologically friendly and stuff. And, yeah- there’s a lot to be said for my neighborhood. It’s nice walking to EAT Restaurant, or any of the even-newer (or better, yet- older, like that Indian restaurant on Lankershim) places in the neighborhood. It’s nice being near a big park.  It’s kind of cool, getting on the subway and ending up in Hollywood.

I’ve done that. Twice. Oh, and I went to Universal on the subway to meet my uncle for dinner, once.

 I’ll also tell you, for all the eco-friendly glamour of living in a New Urbanist community there are a few pitfalls. First of all, it’s expensive to live here. Crazy expensive. Like, my loft could easy be a house the way things are priced in Los Angeles. The almost-nightly gunshots, and the every-night sirens and “ghetto birds” in the air get a bit tiring at times. Then there was this homeless lady on the corner, whenever I’d run by she’d try to spit on me. I never took it personally, though: she spit at everybody. I think the gentrification of the neighborhood eventually pushed her out. Is it weird that I miss her?

I have a diverse group of interesting neighbors, in my New Urbanist neighborhood. There’s the agent at Endeavor whose mail I keep getting, the actress in indie films, a bonafide rap artist on a major record label (he just moved to Beverly Hills last week), my neighbor the production designer for Hollywood, and me- struggling but awesome writer-director guy. And my buddy Brandon who does editing for us lives only 5 minutes away.

There’s also a few scary neighbors, like the Russian guys who don’t like it when I work out in the gym while they’re trying to sleep at 2 in the afternoon after a late night of gunplay and recreational drug abuse. Speaking of drug abuse, there’s a crackhouse only 2 blocks away.

And lastly, there’s a ton of spoiled young adults who live on trust funds and think the world revolves around them. I think I like them less than anyone.

Still, if you ignore the bad there is a lot to be said for this New Urbanist lifestyle. I enjoy walking to the bank and the grocery store. I love my impromptu jogs through the city (contrary to one’s preconceived notions, not all of said jogs are inspired by the local gangs). I like that I’m “in the middle” of things, here. It’s interesting. It can be exciting.

And of course, there’s that whole eco-friendly vibe.

Even though most of the people who live here have no clue about how green their lifestyle really truly is.

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NAB 2008

Written By: Patrick on April 14th, 2008

I admit it. I don’t always attend NAB, the big digital/broadcast/gear get together in Vegas every year. Like Apple and Avid, who both dropped out of the show this year, I’m finally finding that the amount of information I can grab online matches what I get out of actually going to the show in person.

That said, there have been some interesting developments at NAB this week. Most notably, for me, is the introduction of RED’s new products: the Epic, Scarlett, and some sort of media player thingamabob.

Like a lot of video shops, we’ve been waiting on delivery of our very own RED ONE camera for quite some time. The ONE is a very revolutionary camera, and we decided it was something we needed to jump on. But now, even before our camera is ready to ship there’s a new and better RED camera system announcement. Whereas the ONE has 4K recording, the EPIC has 5K. Whereas the ONE has tiny weird little mini-XLRs for audio input, EPIC has full-sized XLRs.  The sensor in the EPIC kicks the ONE’s butt. And the biggest difference to me: the ONE is pretty heavy. The EPIC is 30% lighter in weight.

Of course, the EPIC costs twice the price of a ONE.

RED’s being pretty cool about things, though. If you own a ONE, you can turn that in for $17,500 in credit towards an EPIC. What other camera companies would even consider doing this?

So, the question quickly becomes: does one forgo getting a ONE and wait for EPIC, renting a ONE in the meantime as needed? Or does one suck it up, buy the ONE and figure on a later “trade in” if the EPIC becomes RED’s new main product?

The decision shouldn’t be a light or emotional one. Many numbers ought to be crunched in many spreadsheets. The bottom line for us and any other video shop is: will the ONE now pay for itself and the accessories to support it before it must be upgraded to an EPIC?

Part of our decision hinges upon RED: will they support the ONE indefinitely? For a lot of us, the 4K images are, quite frankly, way more than enough for the foreseeable future as long as RED continues to support the camera and offer software improvements. 

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One of those days

Written By: Patrick on April 10th, 2008

Ever have one of those days where you just don’t do a whole lot?

It’s pretty rare for me. I’m usually running on all cylinders. All the time. But not today.

Therefore, here’s my list of things of note that I did today:

  • Smelled my girlfriend’s neck.
  • Enjoyed a 100 calorie fat free jelloâ„¢ brand chocolate pudding while wearing flip-flops.
  • Took a picture of a bird on my balcony. I call it “North Hollywood Dove”. Others call it “Flying Rat” or “Pigeon”.

Here’s the picture*:

north hollywood dove

* Yes, I do believe this poor bird only has one leg. Therefore, let us call him “one-legged north hollywood dove”. And no, having one leg does not seem to have affected this stalwart feathered being one whit. I’ve always wanted to say ‘whit’. Now, I have. 

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Couch Cases- Now Online!

Written By: Patrick on April 6th, 2008

Visit www.couchcases.com for a preview of our show! Couch Cases is the first project from High Five and a Hug Productions, and I co-created and directed it.

Filed Under: Uncategorized

Announcing the Couch Cases website

Written By: Patrick on April 6th, 2008

Couch Cases is a show about a neurotic therapist who can’t follow her own advice. We had a blast in production, and now we’re releasing the website (in Beta form) to the public. The trailer is now online, along with cast & crew info, photo galleries, and more.

Visit the Couch Cases website

Enjoy!

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