We’ve been quite busy over here this year. And now, just two days after completing filming for a secret project, is our winter 2018-2019 commercials and brand films showreel:
We’re becoming most known for creating Fortune 100 brand films and other agency-style video productions. But that’s not all we do. Sometimes, we work to help smaller businesses get noticed. That’s what we’re doing for our friend Ed Covino’s Bes’Dam Soup brand. Ed needed a very cost-effective TV commercial for the holidays that would grab his audience’s attention. And he wanted a heavy direct response television (DRTV) vibe to it.
We love a challenge, and there’s nothing like the challenge of finding ways to work with the budgets small businesses require. And, I really like helping small businesses who have a great product and want to get known. It’s the kind of work that warms your heart maybe just a little more than the typical project. Especially around the holidays.
We helped Ed edit his script, and then made it happen for him in Los Angeles. Ed and his son Eddie came out to co-star in the commercial, with pro LA actors Bryna and Jenna rounding out the cast. Our goal was to create a cute and effective commercial for Ed that would look like it cost more what it did and help get Bes’Dam Soup noticed this holiday season.
Ed’s very happy with the results. Here’s what he said:
After a few years of good business growth, I realized that I needed to advertise Bes’Dam Soup Nationally on TV if I was ever going to have the huge expansion that I sought.
I’m a creative and resourceful entrepreneur, and I’m also wise enough to know when to bring in the right experts with good chemistry between us. After researching and speaking with several TV Commercial production companies, I still didn’t feel a connection. Then I spoke with Patrick of PatrickOrtman.com.
From the moment we first spoke, Patrick took the time to get to know not only my business, but to know me, my family and our story. This was vital for us to work together and envision Bes’Dam Soup’s marketing strategy. For the months that then followed, the creative chemistry between us strengthened as we developed the project. Any ideas or concerns that were brought to the table by one of us, would be completely understood by the other. Patrick has since gotten to know my wife and son, and I now consider him to be a good friend.
Patrick showed patience and worked with my financial challenges to make this dream happen. Although we have become friends, this has never lessened his commitment to my project and my satisfaction as a client first.
We have now completed this first of many TV commercials, and I must say that the quality of his work exceeded my expectations. Although this whole “Filming” world is new to me, I could recognize strong talent and style as Patrick worked with the actors, and setup of the entire shoot day. I even had my adult nephew there to observe, who is in “the business” with 5 Emmys; and he expressed to me that he was very impressed. That meant a lot.
Patrick’s editing skills proved priceless, as he then worked with the many “takes” that he shot that day. The finished segment with graphics, audio and cinematography artwork resulted in an amazing commercial and opportunity for me to launch Bes’Dam Soup onto the National stage.
I highly recommend PatrickOrtman,com for all production needs!
Ed Covino, Owner
Look for the Bes’Dam Soup holiday commercial on TV this weekend and after Thanksgiving.
By the way, the soup? It’s very delicious and it makes a great holiday gift. They ship the soup frozen to lock in the flavor, and it tastes… well, like the Bes’Dam soup you’ve had. You can get some at besdamsoup.com.
Here’s our latest work for MassMutual. It’s aimed at their 10,000 or so financial advisors and is meant to help give them a more in-depth introduction to their new Coverpath insurance platform. It’s more educational than the other videos we’ve created for this series. But we worked hard to make it as entertaining as possible.
We shot this over a few days in September in New York, including some shooting at Roosevelt Island. It was a blast!
Wikipedia: In traditional Japanese aesthetics, wabi-sabi is a world view centered on the acceptance of transience and imperfection. The aesthetic is sometimes described as one of beauty that is “imperfect, impermanent, and incomplete”.
This is a story about how we made a cutdown for a client, and how imperfection is actually pretty great.
We recently made a Facebook teaser video for MassMutual and their new Coverpath insurance product. It’s part of a longer-form financial services video production we did last month in New York. I’m posting it because this is a perfect example of a situation where a client hires us for a project and then asks us if it’s possible to create more than one deliverable for them.
In this case, the request came in after we’d already filmed. So, I sat down with Jessica (not really, I think she was on one coast and I was on the other) and we figured out a story that hits all the important points of Coverpath.
We’d already shot the running stuff, and the client approved the story. But I realized to tell this story best we needed to have a slow-motion shot that did not exist. So, into VFX-land I went. Simply slowing the footage looked terrible! After much experimentation, I decided to use Twixtor Pro and its ability to separate elements with alpha mattes. I went into a high-end rotoscoping program called Silhouette to create the rotoscoped matte, then spent a lot of time playing with the results in After Effects to create a pretty realistic slow motion shot.
The other part of the visual effects for this teaser was the MassMutual logo in 3D, sitting on the grassy knoll. For that, the workflow was After Effects- Cinema4D- After Effects, using 3D camera tracking and HDRI lighting for the logo plus some manual tweaks. It looked great! But after living with it for a day, I realized that the tripod panning shot I’d used was too sterile. Coverpath is all about people. So instead of our pristine tripod shot, I found a gimbal shot that had a lot of “mistakes” in it. It wasn’t totally smooth. It jumped around a bit. It didn’t “settle in”. It was profoundly “human”.
And it was glorious. That’s the shot we ended up using, and of course that meant redoing much of the work. But it was worth it.
When you’re investing money in a high-quality video or film, it just makes sense to also be able to provide (for a reasonable cost) additional versions and cutdowns to help create buzz for the product/service. Production is expensive. We like helping our clients get the most out of the investment.
Here we are in New York, working on the second MassMutual film. Photography by J. Webster Smith II.
And lastly for today, here’s a recent testimonial/review from our client Prepdeck. They hired us to create a video for them for fundraising, and it’s raised over 14x their funding goal. Not too shabby.
Please describe your company and your position there.
Prepdeck is an innovative, patent-pending kitchen accessory that helps keep things organized, tidy and stress-free in the kitchen. I’m the founder and CEO.
For what projects/services did your company hire PatrickOrtman, Inc.?
We hired Patrick Ortman to help with the end to end execution of our first commercial and branding video.
What were your goals for this project?
Our objective was to create a sleek, forward-thinking and well-branded production. Ideally, the video aimed to balance an aspirational quality with the broader appeal of our product’s functional operations. We needed multiple edits that varied from 30 seconds up to two minutes in duration.
How did you select this vendor?
I assessed PatrickOrtman, Inc.’s previous work. After multiple conversations with Patrick (Founder & Partner, PatrickOrtman, Inc.), I felt confident his team was the right choice. He took the time to understand our needs and goals. I could immediately tell that he was thorough and could deliver a quality product in line with our vision, no matter what effort that required.
Describe the video(s) and the process in detail.
Patrick took a deep dive into our business to understand our product, target customer base, and overarching goals. We worked collaboratively to write a script, select locations, and vet actors. From there, they flawlessly executed the project from start to finish. We had some last-minute needs and requests, which they always happily accommodated. They delivered what we needed time and time again.
What was your vendors’ project management or feedback process?
PatrickOrtman, Inc. maintained a robust line of communication throughout the entire process. They strictly managed timelines, resources, and deliverables. Patrick was always in control and made sure we felt informed at all times
Can you share any outcomes from the project that demonstrate progress or success?
We used the commercial and brand video to successfully launch our brand in Summer 2018. The video assets PatrickOrtman, Inc. produced were a significant factor in our success. We beat our initial launch goals by more than ten times. I have no doubt that Patrick’s work played a critical role in those stellar results.
How effective was the workflow between your team and theirs?
The collaboration was excellent. PatrickOrtman, Inc made everything feel comfortable. Our communication was clean and crisp. It was helpful that we agreed on most things. Even when we had different opinions, our incredibly valuable conversations would lead to the best result.
What did you find most impressive about this company?
Overall, the quality of the final result is the most notable criteria for our engagement. I admired the ease with which they worked. PatrickOrtman, Inc.’s willingness to adjust to our changing needs stood out as exceptionally impressive
Here’s our latest corporate brand film. It’s for Fortune 100 member MassMutual, and their new Coverpath product. It was played for 5,000 people on a 100 foot screen recently.
Posted by Corporate Video Productionin
Clutch.co, a leading resource for B2B services firms, has listed PatrickOrtman, Inc. as a leading agency in California for 2018. This is extra cool because the listing wasn’t just about video production agencies, it is an all-services-inclusive list of the top agencies in the state of California that do business-to-business services. They put this information out in a press release, which you can read here. Thanks, Clutch.co!
Posted by Corporate Video Productionin
We’ve been in New York working with a really cool client on their launch video. More soon!
Director Patrick Ortman talks with the Talent before filming. Special NY Guest Makeup Artist Gabriela Banda does her thing. And there is coffee.
7 years ago, we did our very first promo video. This is it, from the archives for your enjoyment.
Back then, PatrickOrtman, Inc. was a digital agency. Which really meant we made websites. But the seeds were planted: the fun stuff was moving on to film and video. So we did, too. Now we have 12 Fortune 500s on our client list, and we’re in both Los Angeles and New York City.
It’s good to look back, now and then. Thank you to everyone who’s been a part of our journey: crew, clients, talent, and friends. So far, so good. I wake up every day grateful that I get to work with such talented and fun people, on both sides of the lens and on both coasts of our country.
ps: here’s some stills from that day of filming, courtesy of Nic Adams.
Posted by Rantin